HomeNewsSponsorship & MarketingBasketballAustralia

NBA seals broadcast and betting partnership with Australia’s Tabcorp

Kawhi Leonard #2 of the Toronto Raptors attempts a shot against the Golden State Warriors during Game Six of the 2019 NBA Finals (by Kyle Terada-Pool/Getty Images)

Australian gambling and entertainment group Tabcorp has signed a multi-year agreement with the National Basketball Association to show the NBA TV channel in more than 4,400 retail and entertainment venues across Australia.

Tabcorp will also become an authorised sports betting operator of the NBA in Australia and will be able to use official NBA league marks within its platforms.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related News

Basketball
Finance & Law

The National Basketball Association has suffered "substantial" financial losses in China following Daryl Morey's Twitter post supporting Hong Kong's pro-democracy protesters, commissioner Adam Silver has…
Basketball
Business

Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.
Premium
Basketball
Media

Singapore telco Starhub has acquired rights to broadcast seven regular-season National Basketball Association games per week in a multi-year deal starting with the 2019-20 season, which tips off October…
American Football
Sponsorship & Marketing

Australian gambling and entertainment group Tabcorp (TAB) has signed a multi-year agreement to become the exclusive Official Wagering Partner of the NFL in Australia