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AWS adds NHL to sports sponsorship portfolio backed by new Amazon CEO

(Photo by Minas Panagiotakis/Getty Images)

Amazon Web Services has signed with the National Hockey League as the league's ‘Official Cloud, Artificial Intelligence, and Machine Learning Infrastructure Provider’.

The sponsorship will cover a breadth of AWS services, using the company’s cloud infrastructure to better capture game-play details for the NHL’s fans, teams, and media partners. The NHL will be introducing new analytics using AWS services and technology through the upcoming season.

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