HomeNewsLicensing & MerchandisingIce HockeyUSA

Adidas to end NHL jersey partnership after 2023-24 season

(Credit: Getty Images)

The National Hockey League has been forced to seek a new uniform and apparel supplier after global sportswear manufacturer Adidas decided not to renew its partnership with the league which ends in the 2023-24 season.

Adidas has two years remaining in a seven-year deal with the NHL but is not looking to extend the agreement. It is unclear why Adidas has decided to call time on the partnership.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here