ABU, Emtek among buyers as Dentsu closes Olympics deals

Ryuji Miura of Japan competes in the Men's 3,000m Steeplechase during the Ready Steady Tokyo - Athletics Olympic test event at the National Stadium on May 9, 2021 in Tokyo, Japan. (Photo by The Asahi Shimbun via Getty Images)

The Dentsu agency finalised deals for Tokyo 2020 media rights with buyers including the Asia-Pacific Broadcasting Union (ABU) and Indonesian media group Emtek in recent weeks.

The agency is closing off the final deals for the Games across 22 Asian markets where it is selling the rights.

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