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Tencent and Kuaishou sublicense Olympics media rights from CCTV

China men's gymnastics team pose for a portrait in 2021 in Beijing (Photo by VCG/VCG via Getty Images)

Chinese digital media operators Tencent and Kuaishou have sublicensed on-demand and short-form video rights for the Tokyo 2020 Olympics and Beijing 2022 Winter Olympics from state broadcaster CCTV.

Tencent will exploit the content across its range of platforms, including Tencent Sports, Tencent Video, Tencent.com, Tencent News, WeChat, QQ, QQ Browser and short video app Weishi.

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