Scandinavia

Football
Industry Moves

The Danish Football Association (DBU) has parted ways with its chief commercial officer Tobias Hoff just over a year into his post
Football
Media

TV2, the government-owned broadcaster in Denmark, and Viaplay have landed domestic media rights to the Danish Superliga in new six-year deals that strengthen the embattled latter's portfolio ahead of any…
Football
Media

Norwegian broadcaster TV2 suffered a deficit of NOK51.7m (€4.6m/$5.1m) in 2022 as the English Premier League disappeared from its schedules following the loss of the rights to pay-TV broadcaster Viaplay.
Road Cycling
Media

One of the most intense head-to-head battles in recent years in road cycling had the knock-on effect of producing stellar television ratings for this year’s Tour de France in the three key contributing m…
Football
Sponsorship & Marketing

NordicBet, a brand of Swedish sports betting and online casino operator Betsson, has extended its title sponsorship of the 1. Division, the second tier of football in Denmark
Football
Sponsorship & Marketing

Oddset, the sports betting brand of national lottery operator Danske Spil, has secured title sponsorship of the Pokalen, Danish football’s knockout cup competition, in a four-year deal.
Tennis
Sponsorship & Marketing

The Stockholm Open tennis tournament has rebranded as the BNP Paribas Nordic Open as part of a “long-term” title sponsorship with the French bank brokered by the Spring Media agency.
Tennis
Media

Chinese media group Shinai Sports has signed a two-year extension to its media rights deal for the Wimbledon tennis grand slam
Multi-sport
Events

The Swedish Olympic Committee (SOK) is pushing ahead with plans to bid for the 2030 Winter Olympic Games following the release of a preliminary feasibility study into the proposal
Football
Sponsorship & Marketing

The Norwegian Football Federation (NFF) and Toppfotball Kvinner (TFK), which manages the top two women’s divisions, are among a number of organisations in the country to suspend sponsorship deals with F…
Cycling
Sponsorship & Marketing

Uno-X Pro Cycling Team has agreed a sponsorship deal with supermarket chain Rema 1000 ahead of this year’s Tour de France.
Football
Media

The European Broadcasting Union’s 12-market deal with DAZN for sublicensed rights to the Uefa Women’s Champions League final includes commitments from public broadcasters in the Nordic countries of Fin…
Tennis
Media

TV2, the commercial broadcaster in Denmark, will continue to show men's tennis' ATP Tour until the end of the 2026 season, after securing a new rights agreement
Football
Media

The Danish Superliga will not be on the screens of channels owned by Warner Bros. Discovery in Denmark from 2024-25, after the incumbent rights-holder did not submit a bid by the May 10 deadline
Football
Sponsorship & Marketing

Superligaen A/S, organising body of the top division of Danish club football, has extended its title sponsorship deal for the league with 3F, the country’s largest trade union and unemployment fund.
Bandy
Media

Bonnier News and Swedish media group NTM have jointly acquired domestic broadcast rights to Sweden’s men’s and women’s bandy Elitserien competitions. T
Multiple Sports
Finance & Law

Bet365, the online sports betting firm, has been ordered to pay millions of Danish Krone in compensation to some of the country's leading athletes for using their names and images on social media without…
Multiple Sports
Industry Moves

Spring Media, the Sweden-based agency, has further boosted its sales team as part of an international expansion plan