Scandinavia

Amazon has made its first move into the sports media rights space in the Nordics, striking a deal with Viaplay Group for a package of English Premier League matches

Viaplay Group has strengthened its grip on domestic football in Denmark, sealing a new exclusive agreement for the Pokalen knockout cup competition.

Jessica Linnman, a well-known media industry executive in Sweden, has today been named chief commercial officer of Svensk Elitfotboll, the body which operates the top two tiers of football in the country.

DR, the public-service broadcaster in Denmark, has committed to showing the Wimbledon Championships for at least the next three editions, having struck a last-minute single tournament deal last year.

No other football league or competition in Europe will be able to use the name, The Super League, after the European Union Trade Mark Office sided with Denmark's Superligaen A/S.

DR, the public-service broadcaster in Denmark, has struck a four-year deal with the Danish Football Association (DBU) covering rights to the qualifiers for the Uefa Women's Euro 2025 and the 2027 Fifa…

Viaplay Denmark is raising the price of its all-encompassing subscription package by 11 per cent to DK499 (€66.95/$72.04) per month.

Telia is said to be exploring a sale of TV4 Media in a deal expected to value the broadcast group at much less than the Swedish telco paid five years ago.

Viaplay Group aims to deliver double-digit operating profit margins within five years following the drastic cost reduction programme enacted over the last six months and exits from loss-making international…

Former BBC and Discovery executive Dominic Coles has entered into a partnership with NPG Sport & Communication, the Norwegian brand activation agency

Swedish hotel group Strawberry has agreed a new multi-year deal to become the naming rights sponsor of the country's National Arena in Stockholm.

Viaplay Group has instigated price increases in two of its core markets as it bids to turn the tide after a turbulent 2023 dominated by huge financial losses, share sales and workforce cuts

Streaming platform Fite has acquired exclusive rights in selected markets across Europe and Oceania to Portugal’s Primeira Liga until the end of the 2025-26 season.

The Danish Football Association (DBU) has agreed terms on an eight-year extension with its kit partner, Hummel, with the new deal set to have a focus on gender equality.

Norwegian public-service broadcaster NRK has reached an agreement with Warner Bros. Discovery to show live coverage of all athletics events during next year’s Olympic Games in Paris.

A selection of Uefa Women's Champions League matches, including the showpiece final, are to be shown on free-to-air television in Norway

Norwegian tabloid newspaper VG and top sponsors of the Norwegian Skating Association (NSF) have teamed up to ensure broadcast coverage of the 2023-24 International Skating Union (ISU) season in the country.

The Swedish government has given its backing to a 2030 Winter Olympic and Paralympic Games bid that will be led by the country, with potential assistance from Latvia and Norway, but has stressed the importance of a Games concept that will be free from public funding.