Mexico

Football
Sponsorship & Marketing

Anheuser-Busch has announced a multi-year sponsorship renewal of a long-time agreement with the Mexican Football Federation (FMF) as the official beer partner for the men's national team's United States…
Football
Events

LaLiga, the organising body of the top two tiers of Spanish football, has announced the launch of LaLiga Summer Tour, a new platform that will organise pre-season friendlies for its clubs in overseas markets,…
Football
Sponsorship & Marketing

Mexican pay-television sports channel Afizzionados has added Spanish LaLiga club FC Barcelona to its portfolio of sponsorship deals with major European teams
Football
Fan Engagement

Technology and entertainment company TOCA Football has struck its first franchising deal through an agreement with Ventura Entertainment that focuses on the Mexican market
Football
Sponsorship & Marketing

Bundesliga club Borussia Dortmund has named specialized sports channel Afizzionados as its inaugural regional partner in Mexico, becoming the latest European soccer club to align with the network
Multiple Sports
Governance

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores the notion of Major League Baseball placing an expansion team in the Mexican capital
Football
Sponsorship & Marketing

Telco T-Mobile US has been named the official wireless sponsor of Liga MX in the United States in a deal brokered by Spanish-language media and content company TelevisaUnivision
Football
Media

Bulgarian pay-television broadcaster Max Sport has acquired rights to club football competition the Coupe de France
Basketball
Governance

National Basketball Association commissioner Adam Silver has said that Mexico City will come into consideration as a potential expansion city in the future
Football
Media

Pay-television broadcaster Fox Sports Mexico has renewed its agreement with Concacaf, the governing body for football in North America, Central America and the Caribbean, for rights to its Champions League…
NFL
Events

The National Football League has revealed it will not stage an international game in Mexico in 2023 due to renovations at Estadio Azteca in Mexico City in preparation for the 2026 Fifa men's World Cup,…
Golf
Events

Saudi-backed circuit furthers its efforts to flesh out next year's schedule
Football
Technology

Mexico's Liga MX and California-based identity verification platform Incode Technologies have partnered to introduce Incode's Fan ID across Mexico's stadiums in the country's premier soccer division
Motorsport
Media

Pay-television broadcaster Fox Sports México has agreed a three-season extension to its rights deal with the Formula 1 motor-racing championship.
Basketball
Media

The Spanish Basketball Clubs Association (ACB) has renewed a rights agreement with UAE-based broadcaster Sharjah Sports and struck a new deal with Mexican sports broadcaster Hi! Sports
Football
Sponsorship & Marketing

Molson Coors beer brand Coors Light has been named the inaugural multiyear commercial partner of the Leagues Cup, the 47-team, month-long tournament which begins in 2023.
American Football
Fan Engagement

The National Football League's San Francisco 49ers finalized a schedule of events for when the team takes on the Arizona Cardinals on November 21 in Mexico City, a key part of the league's international…
Motorsport
Events

The Mexican Grand Prix will stay on the Formula 1 schedule through 2025 after securing a three-year contract extension