LaLiga launches Summer Tour platform operated by Relevent

Koke of Atletico de Madrid is challenged by Karim Benzema of Real Madrid (Photo by Angel Martinez/Getty Images)

LaLiga, the organising body of the top two tiers of Spanish football, has announced the launch of LaLiga Summer Tour, a new platform that will organise pre-season friendlies for its clubs in overseas markets, starting with North America.

Relevent Sports Group, which LaLiga has an existing relationship with through their LaLiga North America joint venture company, will manage all aspects of promotion, marketing, operations and logistics of the new platform.

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