Malaysia
Features
Lee Choong Khay | After Covid-19, the sports media rights model must change
Lee Choong Khay, head of sport at Malaysian pay-television broadcaster Astro, implores rights-holders and broadcasters to take the opportunity of the Covid-19 interruption to reconsider the sports media rights model.
Petronas Yamaha SRT aims to tap burgeoning racing interest in “two-wheel” SE Asia
Tom King talks to Razlan Razali, team principal of Petronas Yamaha SRT MotoGP team, about the growth potential for motorcycle racing in Southeast Asia.
Malaysian Football League targets comeback from challenging 2019
The Malaysian Football League had a tough 2019, which saw clubs suffering revenue shortfalls after two big commercial partners backed out of their deals. In the wake of making some significant commercial deals starting in 2020, Kevin McCullagh talks to MFL's chief commercial officer, Winnie Chan, about how the league is trying to recover.
Can Chinese viewership help the Tour de Langkawi to fiscal health?
Malaysia’s UCI-certified Tour de Langkawi has long struggled with raising enough revenue to cover costs, but a path to break even may lie through China. SportBusiness’ Asia editor Kelvin Tan reports.
With infrastructure and administrative support, Malaysia’s first rugby stadium could unlock the sport’s commercial potential
Rugby has a surprisingly large cachet in Malaysia, but the sport’s commercial potential has always been limited by the lack of a home. John Duerden investigates how that could change with the construction of the country’s first rugby-specific stadium.
Malaysia reaps reward for strict anti-piracy measures
A new YouGov survey has found a 64-per-cent decrease in Malaysian consumers accessing pirated websites over the past 12 months
Astro adds Primeira Liga to football output
Malaysian pay-television broadcaster Astro has added rights to Portugal’s Primeira Liga to its sports output in a deal signed ahead of the start of the 2020-21 season this weekend.
Pro League eyes longer European TV deals, new kick-off slot attracts Asian interest
Belgium’s Pro League is working with media rights-holder Eleven Sports, the subscription broadcaster, and the Mediapro agency to secure longer contracts with broadcasters in Europe, while a new 1:30pm (…
Premier League launches ‘Boot Out Piracy’ campaign in Malaysia, Hong Kong and Indonesia
The English Premier League has launched its first anti-piracy campaign in Malaysia, Hong Kong and Indonesia
Malaysian FA pushes club privatisation but weak revenues mean state support is here to stay
Malaysia’s football clubs are to be formally privatised this year, but the journey from state support to self-sufficiency looks fraught, with questions over the future of broadcasting and sponsorship revenues. John Duerden takes a closer look.
What happens when Asia’s sporting legends retire?
The legends of Li Na, Kim Yuna and Lee Chong Wei have all retired and their absences leave gaping holes in their sports back home, one that sponsors and associations are keen to fill as quickly as possible.
Esports: Invest now and monetise later
Lee Choong Kay, vice-president of sports business at Astro Malaysia, explains why organisations need to move fast and devote more time to esports.
Commonwealth Games | Durban withdrawal reignites bidding race
Mark Bisson looks at how the race to host the 2022 Commonwealth Games is hotting up following the collapse of Durban's project to stage the multi-sport event.
Video: Malaysia Major Events
In 2012, the number of tourists visiting Malaysia rose to more than 25 million, a year-on-year increase of four per cent.
Bringing major international sport to the region has played a central role in the country's tourism strategy, and the hosting of events such as Formula One and MotoGP grands prix and ATP (Association of Tennis Professionals) and WTA (Women's Tennis Association) tournaments has made Malaysia an important destination for rights-holders looking to establish a presence on the Asian continent.
In an exclusive interview with SportBusiness Group editorial director Kevin Roberts at the 2013 SportAccord International Convention in St. Petersburg, Tony Nagamaiah, general manager of Malaysia Major Events, explains the country's ambitions to become the premier destination for international sports events in Asia.
Global sport industry set to focus on Malaysia
International and local business of sport figures set to attend launch event of industry year.