Europe
Feyenoord set for lucrative Mediamarkt shirt sponsorship
Feyenoord is to have a new shirt sponsor from the 2024-25 season, with a lucrative agreement with German electronics retailer Mediamarkt thought to be in place.
Saintrond to exit FISU after four decades, new leadership structure unveiled
Eric Saintrond is to step down as secretary general of the International University Sports Federation (FISU) at the end of this year after close to 40 years at the organisation, the Belgian executive announced…
EXCLUSIVE: Oppo exits Roland Garros sponsorship amid French market retreat
Oppo has ceased being a tennis grand slam sponsor after exiting its agreement with the French Tennis Federation (FFT) for Roland Garros.
RMC Sport parent Altice Media to be sold to CMA CGM in €1.55bn deal
Altice France has today (Friday) announced plans to sell Altice Media, parent of subscription broadcaster RMC Sport, to logistics company CMA CGM Group in a move that seemingly marks the final step in the telco’s move away from premium sports output in the country.
CHL seeks new leader as Baumann steps down
Champions Hockey League chief executive Martin Baumann is to leave his position after a decade heading up the European ice hockey clubs competition
LFP Media ups digital presence with launch of own NFT fantasy game
France’s Professional Football League (LFP) has claimed a global football first by developing and operating its own non-fungible token (NFT) fantasy game.
Matchroom reaffirms investment appeal with £34m profit
Matchroom Sport delivered a profit of £33.8m during the 2022-23 financial reporting period on the back of strong performances from its darts and boxing verticals, SportBusiness has learned.
Uefa takes another run at crypto by inviting Champions League sponsor bids
Uefa has launched a process inviting bids from prospective sponsors in the crypto exchange category to fill its Champions League sponsorship portfolio and has already received one offer from the sector.
Blow to European Super League as Danes win trademark case
No other football league or competition in Europe will be able to use the name, The Super League, after the European Union Trade Mark Office sided with Denmark's Superligaen A/S.
Kosner furthers Spanish investment with Osasuna extension
After entering the Spanish sponsorship market in 2023 with a trio of deals, air conditioning brand Kosner has extended its front-of-shirt deal with LaLiga club Osasuna
World Cup broadcast rights hit six Central, Eastern European markets
Fifa has issued tenders in six Central and Eastern European countries for media rights to the 2026 and 2030 men's World Cups as it seeks to maximise the commercial impact of improved qualification prospects for Europe's mid-tier nations.
Bayer Leverkusen to deploy PADS virtual advertising technology
Bayer 04 Leverkusen has served further notice of its ambitions to sign international sponsors by becoming the first German Bundesliga club to deploy parallel advertising technology during broadcast coverage of its home matches.
Manchester United Q2 revenues buoyed by Champions League TV rights payment
Premier League club Manchester United has today (Tuesday) announced record second-quarter revenues of £225.8m (€264.2m/$288.4m), with profits of £20.4m up from £6.3m over the same period a year previously.
Premier League clubs risk government action after failing to agree EFL funding deal
Premier League clubs have risked a fallout with the UK Government after failing to agree a funding deal with the English Football League (EFL) over the distribution of future broadcasting revenues.
Genius Sports in line to retain key Football DataCo contract
Genius Sports, the sports data and betting services company, looks set to retain its lucrative betting data deal with Football DataCo (FDC), the data rights-holder for the top football leagues in England and Scotland.
Telenet will hope for Belgian renaissance during ATP, WTA renewal
Play Sports, the sports broadcaster operated by Belgian telco Telenet, has retained rights to men's tennis ATP tour and the women's WTA Tour for three more seasons.
DAZN, Mediaset extend Serie A ad sales deal
DAZN has extended its contract with the Mediaset-owned Digitalia 08 for advertising sales around the subscription broadcaster’s live coverage of Italian football’s Serie A.
Audi fast-tracks F1 plans with full Sauber takeover
German car maker Audi has acquired 100-per-cent control of the Swiss Formula 1 team Sauber, ahead of its previously planned arrival in the sport in 2026