Europe

Pay-television operator Canal Plus is reported to be willing to pay about €700m ($831.5

Mixed martial arts promotion, the Professional Fighters League, has announced broadcast rights renewals for the 2021 season in Spain, Latin America, New Zealand and the Czech Republic

France's National Rugby League (LNR) is the latest French sports rights-holder to sign up supermarket chain Intermarché to a sponsorship deal.

Jonathan Rigby, the former commercial director at British Cycling, has been chosen as the director of commercial, marketing and communications at the inaugural UCI Cycling World Championships to be held…

English Premier League club Wolverhampton Wanderers has expanded its association with utilities company Energy Angels

Telecoms operator Orange has signed a commercial premises deal with over-the-top streaming platform DAZN for rights to the English Premier League’s 2020-21 season in Spain.

The UK Government has announced that supporters will be allowed back into English stadia and arenas in limited numbers from December 2, with the Premier League stating that work is continuing on a roadmap…

The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age S

German sportswear company Adidas has reportedly hired American financial services firm JPMorgan Chase to help secure a potential sale of its Reebok brand, which could come as early as next year

The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.

Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.

Premier League chief executive Richard Masters is being assailed on multiple fronts as the UK government threatens a systematic review of football governance and clubs plot European competition reform.

Brentford FC’s plans to open a brand new 17,250-capacity stadium this autumn have been thwarted by the Covid pandemic. Chief executive Jon Varney describes how the club is coping with the lockdown and its plans to compete on a more even commercial footing in the English Championship.

English Premier League football club Tottenham Hotspur has registered a £63.9m ($85.

The Italian Football Federation (FIGC) has extended with its sponsor, insurance firm Net Insurance. The deal, which will now run until 2023, is focused on the sponsorship of the FIGC's referees

Quick service restaurant chain Domino's Pizza has signed a central sponsorship agreement with Euroleague Basketball

The International Federation of Sport Climbing has agreed a last-minute deal with Polish public-service broadcaster TVP for the rights to the IFSC European Championships which begin today (Monday)

The European Handball Federation (EHF) has announced that Denmark will stage all of Women’s Euro 2020 under a new hosting strategy.

Premier League outfit Leeds United has become the latest football club to sign an agreement with Roc Nation Sports, the sports marketing arm of entertainment agency Roc Nation

The next edition of the Suppercoppa Italiana will be staged at the Mapei Stadium in the Emilia-Romagna province of Italy, breaking a controversial sequence in which the fixture was staged overseas in Saudi…

London-headquartered esports tournament organiser Blast has announced that it has secured £1.7m (€1.9m/$2.25m) in funding from Edge Investments, a UK-based investment vehicle. 

French President Emmanuel Macron has provided more details on the return of fans to stadiums after confirming that fixtures would remain behind closed doors until at least the start of 2021

International broadcaster Eleven Sports will show Pro League esports matches on its linear channels dedicated to the top-tier of Belgian league football, it said on Friday

The segmentation of digital audiences to provide sponsors with the most effective platform to activate is to be central to the strategy adopted by the combined entity created following the acquisition…

Cereal brand Weetabix has become the 'Official Breakfast Category Partner of the English Football Association (FA) in a new sponsorship

French supermarket brand Intermarché has extended its sponsorship of the French Football Federation (FFF) until the end of the 2027-28 season.

Swiss pay-television broadcaster MySports had signed new media rights deals for second-tier European Handball League club competition, the EHF European League, and sailing’s America’s Cup.

LiveWire Sport, the UK-based digital content agency, has said that it is prepared to initiate court proceedings in England or Switzerland against the International Swimming League over debts it claims…

An appeal by pay-television broadcaster Sky Italia against a ban on it acquiring exclusive digital media rights has been thrown out by Italy’s Council of State.

Newcastle United has confirmed that it has issued arbitration proceedings against the English Premier League following the collapse of a proposed takeover of the club by a Saudi Arabia-backed consortium…

Italian Serie A club AC Milan has expanded its association with technology company AIM Sport to utilise digital overlay technology at its San Siro stadium

Blast Premier, the esports tournament organiser, has announced a rights agreement with the BBC for coverage of the final three Counter Strike: Global Offensive events of its 2020 season on the UK public-service…

A total of 11 UK spectator sports will receive a share of £300m (€335m/$397m) from the UK government to see them through coronavirus restrictions this winter.

Clubs from Italy’s Lega Serie A have accepted the offer from private equity companies including CVC Capital Partners for a 10-per-cent stake in a new entity that will manage its media-rights business.

Mobility technology brand Telepass has been named as presenting sponsor of the 2021 FIS Alpine World Ski Championships in Cortina, Italy

The Sportfive agency has announced a restructuring of its corporate marketing and communications department globally

French free-to-air commercial broadcaster M6 has acquired rights to European mixed martial arts promotion Cage Warriors just weeks after the country’s media regulator lifted a broadcast ban on the sport.