Europe

The 20 clubs from Italian football’s top-tier Serie A have decided against withholding the signal from Sky Italia, the pay-television broadcaster and rights-holder, over an ongoing row over the payment o…

French pay-television broadcaster Canal Plus has been fined between €3m ($3.4m) and €5m for the ‘forced sale’ of a subscription offer to 430,000 customers. The

Swiss public-service broadcaster SRG SSR has acquired rights to an additional six games from the top-tier Swiss ice hockey league from telco UPC, during the 2020-21 and 2021-22 seasons

Italian tyre brand Pirelli will be the main event sponsors for the Spanish, French and Riviera di Rimini rounds of this year’s Superbike World Championship.

UK-based production company Sunset+Vine has been named as the host broadcaster of the 2022 Commonwealth Games in Birmingham in a deal that could be extended to include the 2026 and 2030 editions of the…

Sports data and content company Sportradar has announced that it has hired Alex Gersh as its new chief financial officer, effective immediately.

German supermarket Lidl will not extend its title sponsorship of the French handball league after the 2020-21 season

Uefa has said it remains committed to its Financial Fair Play (FFP) system after the Court of Arbitration for Sport (CAS) today (Monday) overturned Manchester City’s ban from the Champions League and r…

The All England Lawn Tennis & Croquet Club (AELTC) has announced it will allocate prize money for this year’s cancelled Wimbledon Championships having taken out an insurance policy that included pandemic c…

Garth Shephard, a partner at recently-launched sports tech investor and adviser Sightline Ventures, discusses how technology is driving sport in response to generational shifts and how swifter adoption of new technologies will keep significant new revenue within sport and not in the pockets of third parties

In the latest of our series of video interviews, the Belgian FA's director of marketing, Manu Leroy, describes how a new digital approach to sponsorship is helping the organisation to profit from the unprecedented success of its men's national team.

SportBusiness looks at the new commercial strategy of Royal Belgian Football Association, after seeing Belgium's national football team rise from #66 in Fifa’s ranking to the top of the world.

Jon Tibbs, founder and chairman of sports communications agency, Jon Tibbs Associates, thinks some of the good habits and innovative thinking Olympic federations have adopted during the Covid-19 lockdown could endure long after the crisis.

Italian football club Juventus has launched its own channel on the short-form video service TikTok. The official account will provide behind-the-scenes content

Uefa has announced that the “final eight” tournaments of its Champions League and Europa League competitions are set to go ahead behind closed doors in August. 

Financial group KBC has acquired exclusive rights to ‘near live’ mobile clips from the top-tier Belgian Pro League as well as non-exclusive online highlights rights.

The Formula 1 motor-racing series has today (Friday) added two new races to its 2020 calendar, with a first-ever grand prix at Italy’s Mugello circuit scheduled for September.

International betting and technology platform Parimatch has renewed its regional deal with the UFC mixed martial arts (MMA) organisation until the end of 2021

Sports broadcaster Sport TV has acquired rights in Hungary, Czech Republic and Slovakia to the World Touring Car Cup (WTCR) motorsport series

Italian pay-television broadcaster Sky Italia has filed an appeal against a ruling from Italy’s highest administrative court (CdS) that upheld a ban preventing it from acquiring exclusive internet rights t…

The redevelopment of Birmingham’s Alexander Stadium ahead of the 2022 Commonweath Games has been delayed until April of that year, organisers have announced, leaving just three months between the scheduled c…

The Watch & Bet service of sports data and AI technology company Stats Perform has been chosen by the Norwegian state lottery’s sportsbook, Norsk Tipping, as its sole live streaming video supplier.

Betting company branding on the shirts of Spanish football clubs could be banned under proposals currently before the European Union

International broadcaster Eleven Sports has announced the prices it will charge customers for accessing its coverage of Belgian football, including the top-tier Pro League. Viewers can pay €10.9

The organising committee of the 2021 Rugby League World Cup has announced Ledbury-based retail and licensing company Cube Partnership as its official merchandise supplier

Fight Sports, the CSI Sports-owned linear sports channel and digital service, has agreed a distribution agreement in Sweden with telecoms and cable television operator Com Hem

European Professional Club Rugby has announced that it is seeking new venues for its Champions Cup and Challenge Cup finals this year after abandoning plans to host the matches in Marseille

EV Zug, the top-tier Swiss ice hockey club, has extended a sponsorship agreement with Bossard, the fastener technology and logistics company based in the Swiss town

Oakwell Sports Advisory group, the London-based specialist corporate advisory service for the sports and media technology sector, has announced the appointment of Andrew Croker as the chairman of its advisory…

Spanish LaLiga club Real Madrid has signed a regional betting deal with Asian company KOK Sports for the next three seasons, running from 2020-21 to 2022-23

Italian Serie A football club AC Milan has agreed what it claims is a “unique, industry-first partnership” with sports and entertainment agency Roc Nation as it seeks to return to the top table in the…

Spain’s markets and competition regulator (the CNMC) has approved Advance Publication’s $730m (€644m) deal to acquire Ironman from the Wanda Sports Group. T

Infront Germany has added Matthias Pietza, the experienced winter sports commercial rights executive, to its executive board as he takes up a role with the German arm of the Wanda Sports-owned international…

LaLiga's Real Sociedad has signed a long-term extension to its contract with Italian sportswear brand Macron

The Ryder Cup has become the latest major global sporting event to fall victim to the Covid-19 pandemic, with the PGA of America postponing the men's team golf event by a year to 2021

German discount supermarket chain Penny has entered the sport of ice hockey by signing sponsorship contracts with both the German Ice Hockey League (DEL) and the German Ice Hockey Federation (DEB)

The organisers of the Rugby League World Cup 2021, hosted by England, are looking for a sponsorship lead to manage and activate official sponsors and partners at next year’s tournament.