Denmark
Denmark’s Pokalen regains title sponsor through Danske Spil deal
Oddset, the sports betting brand of national lottery operator Danske Spil, has secured title sponsorship of the Pokalen, Danish football’s knockout cup competition, in a four-year deal.
Shinai retains Wimbledon rights in China, eleventh-hour deal struck in Denmark
Chinese media group Shinai Sports has signed a two-year extension to its media rights deal for the Wimbledon tennis grand slam
Uno-X secures kit sponsor ahead of Tour de France debut
Uno-X Pro Cycling Team has agreed a sponsorship deal with supermarket chain Rema 1000 ahead of this year’s Tour de France.
TV2 Denmark to follow Rune’s fortunes in ATP Tour renewal to 2026
TV2, the commercial broadcaster in Denmark, will continue to show men's tennis' ATP Tour until the end of the 2026 season, after securing a new rights agreement
Warner Bros. Discovery out of picture for Danish Superliga rights
The Danish Superliga will not be on the screens of channels owned by Warner Bros. Discovery in Denmark from 2024-25, after the incumbent rights-holder did not submit a bid by the May 10 deadline
Danish Superliga retains 3F as title sponsor
Superligaen A/S, organising body of the top division of Danish club football, has extended its title sponsorship deal for the league with 3F, the country’s largest trade union and unemployment fund.
Bet365 pays out compensation to Danish sports stars in image rights case
Bet365, the online sports betting firm, has been ordered to pay millions of Danish Krone in compensation to some of the country's leading athletes for using their names and images on social media without…
Astralis considers delisting, FaZe reports $53m loss
The board of directors at Astralis is considering a delisting of the Danish esports organisation following a sharp decrease in its share price, while FaZe Holdings has reported a net loss of $53.2m (€48.9
Danish Superliga launches domestic tender following no single buyer rule suspension
The Danish Superliga has kicked off its domestic broadcast rights tender process following the recent approval from the Danish Competition Council to suspend the no single buyer rule
Sportway nets Danish ice hockey league media, betting and data rights
Sportway Media Group, the automated production and live streaming firm, has secured exclusive media rights for Metal Ligaen, the top-tier Danish ice hockey league, in a 'long-term' agreement
Men’s World Handball final nets strong ratings in Denmark, France
Over 2 million Danes tuned in to public-service broadcaster DR and government-owned broadcaster TV2 to watch the national team set a new record with victory in the 2023 Men’s World Handball Championship.
Danish Superliga can strike exclusive domestic deal as no single buyer rule scrapped
The Danish Superliga will be free to negotiate an exclusive domestic rights deal with a single broadcaster when it next goes to market after the Danish Competition Council agreed to a suspension of the…
Blitzer-led consortium promises investment in Brøndby
The new American owners of Danish Superliga club Brøndby IF have pledged to inject DKK220m (€29.5m/£25.5m) after completing the takeover of the club.
Denmark’s Sport Live to air Floorball World Championships
Danish broadcaster Sport Live has acquired rights to all of Denmark’s matches at the upcoming Floorball World Championships.
Nocco signs on for home Handball World Championships
The International Handball Federation (IHF) has appointed Swedish beverages brand Nocco as an official sponsor of its 2023 Men’s and Women’s World Championships.
TV2 Denmark follows NFL swoop with NBA renewal
TV2 Denmark, the government-owned broadcaster, has renewed its rights to the NBA for three seasons, 2022-23 to 2024-25
TV2 replaces Viaplay as NFL broadcaster in Denmark
TV2 Denmark, the government-owned broadcaster, has secured rights to the National Football League for three years, from 2022 to 2024
DR acquires rights to Denmark’s home IIHF Women’s World Championship
Danish public-service broadcaster DR has acquired rights to the 2022 IIHF Ice Hockey Women’s World Championship, which commences in Denmark tomorrow (Thursday).