What are the ingredients of the Danish success in bidding for and hosting major international sporting events? Sport Event Denmark chief executive Lars Lundov shares the recipe.
In the fourth in a series of five mini reports on sports event hosting, in association with the Ultimate Sports Cities rankings, we take a look at tourism and public interest. There is a discussion of the latest thinking around tourism and public interest, and case studies looking at the top five cities in the category of tourism and public interest in this year's rankings - London, Melbourne, Sochi, Copenhagen and Calgary.
SportBusiness International looks at this month’s World Half Marathon Championships in Copenhagen, an event with significant growth potential according to world athletics’ governing body.
Lars Lundov, CEO of Sport Event Denmark, tells SportBusiness International about the role his company played in bringing the IAAF (International Association of Athletics Federations) World Half Marathon race to Copenhagen on March 29.