China
Wuxi finally set for World Taekwondo Championships in 2025
The Chinese city of Wuxi has regained hosting rights to the World Taekwondo Championships after seeing off competition from three rival bidders for the 2025 event
Agricultural Bank of China extends backing of World Table Tennis events
World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has extended its sponsorship deal with the Agricultural Bank of China
Beijing 2022 reports CNY350m surplus from Winter Olympics
The Beijing 2022 Organising Committee for the Olympic and Paralympic Games (BOCOG) recorded a CNY350m (€46m/$50.5m) surplus from its staging of last year’s events, it has been announced.
Liverpool signs e-commerce deal with All Star Partners in China
Premier League club Liverpool FC has announced a new official retail partnership with All Star Partners (ASP), a sports and e-commerce retail company in China
PFL, China Sports Media ink broadcast deal
The Professional Fighters League (PFL) and China Sports Media (CSM) have announced a multi-year agreement to broadcast live fight coverage on short-form video platform Douyin, giving users access to all…
Zhuhai Championships to return ATP to China
The Association of Tennis Professionals (ATP) has set out the return of the men’s tour to China for the first time in four years, starting with the Zhuhai Championships on September 20-26.
Fiba lands Yili as latest global partner
The International Basketball Federation (Fiba) has announced Yili, Asia’s biggest dairy company, as its newest global partner.
Beijing targeting 2027 World Athletics Championships
Beijing is seeking to return the World Athletics Championships to China by bidding to host the 2027 edition of the event
WTT extends China Gold sponsorship
World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced that Chinese state-owned jewellery brand China Gold has renewed its sponsorship for the 2023…
Denis Green | Tennis eyes a return to golden years in China
Denis Green, head of communications at Mailman Group, sees a bright future for tennis in China as the country welcomes back ATP and WTA tournaments.
World Snooker Tour heading back to China
The World Snooker Tour (WST) has announced its return to mainland China, a key commercial market for the sport, for the first time since 2019 with the scheduling of a minimum of three tournaments this…
WTA to return to China in September after ending boycott
The Women’s Tennis Association (WTA) will stage events in China this year, ending a boycott of the country that began in late 2021 due to concerns over the welfare of former player Peng Shuai.
ICF widens Chinese exposure with CMG, adds sponsorship and licensing deals
The International Canoe Federation (ICF) has agreed a new broadcast rights deal with China Media Group (CMG), the Chinese state media company, along with striking sponsorship and licensing agreements in…
Shinai lands French Open digital rights in China
Beijing Shinai Sports Media Technology (Shinai) has acquired digital rights in China to the next three editions of the French Open grand slam tennis tournament
Baidu eyes growth in Chinese long-tail sports market with Pixellot deal
AI-automated sports production company Pixellot has entered into a strategic agreement with Chinese internet giant Baidu as part of plans to further expand the latter’s involvement in the sports market.
World Table Tennis heads back to Xinxiang for Champions event
World Table Tennis (WTT), the commercial arm of the International Table Tennis Federation (ITTF), has announced it will return to the Chinese city of Xinxiang next month to host its third WTT Champions…
World Aquatics unveils calendar for reworked Diving World Cup
World Aquatics, the global governing body for aquatic sports, has announced its calendar for the 2023 Diving World Cup, with the competition format having been reworked to create shorter events
NBA China agrees sponsorship with digital payments giant Ant Group
NBA China has agreed a sponsorship deal with Chinese digital payments company Ant Group under which NBA content and new digital experiences are being created for users on the Alipay platform