W-League
Features
FFA embraces ‘challenger brand’ status as A-League spin-off heralds new dawn for Australian soccer
Australian football entered a new stage in its development earlier this year with the announcement that the A-League and W-League would be spun off from Football Federation Australia. The FFA's chief commercial and marketing officer Luke Bould talks Adam Nelson through the implications of the move and how the body is set up to weather the change.
Aldi joins group of sponsors quitting FFA portfolio
Football Federation Australia (FFA) has lost another of its sponsors with supermarket chain Aldi opting not to renew its contract upon its expiry at the end of 2019
FFA adds Pantene to women’s team roster following equal pay agreement
Football Federation Australia (FFA) has signed up haircare brand Pantene to sponsor its women’s team.
Perth Glory signs BHP as Principal Partner for new season
Australian football club Perth Glory has added resource company BHP as a Principal Partner for the 2019-20 football season
FFA reaches agreement on ‘new era’ for Australian club football
Football Federation Australia has reached an agreement in principle on a venture that will see the men’s A-League and women’s W-League become independent organisations, ushering in a “new era” for the…