W-League
Features
FFA embraces ‘challenger brand’ status as A-League spin-off heralds new dawn for Australian soccer
Australian football entered a new stage in its development earlier this year with the announcement that the A-League and W-League would be spun off from Football Federation Australia. The FFA's chief commercial and marketing officer Luke Bould talks Adam Nelson through the implications of the move and how the body is set up to weather the change.
A-League, W-League separated from Football Australia
The management of Australia's professional men's and women's football leagues is passing from Football Australia to newly-formed body Australian Professional Leagues
Bunnings Warehouse backs Australia’s A-League and W-League
Australian domestic products retailer Bunnings Warehouse has signed its first-ever sponsorship in Australian soccer
Football Australia signs wide-ranging deal with Priceline Pharmacy
Football Australia has agreed a three-year sponsorship with Priceline Pharmacy to support women’s and youth football in Australia.
Aldi joins group of sponsors quitting FFA portfolio
Football Federation Australia (FFA) has lost another of its sponsors with supermarket chain Aldi opting not to renew its contract upon its expiry at the end of 2019