HomeGovernanceFootballAustralia
Premium

FFA embraces ‘challenger brand’ status as A-League spin-off heralds new dawn for Australian soccer

Sydney FC players and fans celebrate the team's victory in the 2019 A-League Grand Final

Australian football entered a new stage in its development earlier this year with the announcement that the A-League and W-League would be spun off from Football Federation Australia. The FFA's chief commercial and marketing officer Luke Bould talks Adam Nelson through the implications of the move and how the body is set up to weather the change.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Related Articles

Football
Media

USL president Jake Edwards talks to SportBusiness International at Leaders Week in NYC about his concern for legalized sports betting, rising expansion fees and the possibility of promotion and relegation

Premium
Football
Media

The £14.95 price point of pay-per-view Premier League matches led to dismay from fans and sports industry executives alike, as the Premier League, Sky and BT scrambled to protect the value of pay-television. Callum McCarthy reports.
Premium

Related News

Football
Governance

The Supreme Court of India has appointed administrators to manage the All India Football Federation (AIFF) after declaring the current leadership of the federation is not in the interest of proper governance
Football
Governance

The Asian Football Confederation executive committee will choose the replacement host for next year's Asian Cup, after the organisation's congress gave it the power to do so yesterday
Football
Governance

European football’s governing body Uefa has announced record revenues for 2020-21 despite hosting a delayed, pandemic-hit European Championship. The record revenue figure of €5.725bn ($6.04b
Football
Governance

European football’s governing body Uefa has bowed to criticism of its expanded Champions League format and dropped controversial plans to allocate places based on five-year club co-efficient rankings.

Most recent

Football
Governance

Speaking to SportBusiness at the recent SportNXT conference, Football Australia chief executive James Johnson talks about a year of far-reaching reforms for the national association. Kevin McCullagh reports.
Premium
Multiple Sports

In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Todd Cooper, founder and chief executive of blockchain technology outfit NuArca Labs. Fisher and Russo also discuss National Football League quarterback Tom Brady’s high-profile plans to eventually join Fox Sports as an on-air analyst, Sorare’s entry into baseball non-fungible tokens (NFTs) with Major League Baseball and the MLB Players Association, tennis star Naomi Osaka’s move to form her own agency, Rich Strike’s absence from the upcoming Preakness Stakes after the horse’s upset Kentucky Derby win, and EA Sports’ video game licensing split with Fifa.
Premium