Australian football entered a new stage in its development earlier this year with the announcement that the A-League and W-League would be spun off from Football Federation Australia. The FFA's chief commercial and marketing officer Luke Bould talks Adam Nelson through the implications of the move and how the body is set up to weather the change.
FFA embraces ‘challenger brand’ status as A-League spin-off heralds new dawn for Australian soccer
Sydney FC players and fans celebrate the team's victory in the 2019 A-League Grand Final
Read Next
Latest Stories
Our latest on Covid-19
Portuguese football facing losses of €266m, warns of ‘collapse’ if league is suspended
Sónia Carneiro, executive director of Liga Portugal, has warned that the teams in the top two divisions of Portuguese league football are facing collective losses of over €250m ($304m) for the 2020-21 se…
NFL caps Super Bowl LV attendance at 22,000 fans
Super Bowl LV at Tampa's Raymond James Stadium on February 7 will officially have a capacity of 22,000 fans including 14,500 ticket buyers and 7,500 vaccinated health care workers who will be guests of…
Related Articles
Business case study | The Europa League emerges as a major brand in its own right
While it may be tempting to see the Uefa Europa League as a property in the shadow of the mighty Champions League, Europe’s ‘second’ trophy is emerging as a brand in its own right with a broad footprint and scheduling that is proving attractive for sponsors and broadcasters. Kevin Roberts reports.
Women’s Super League title sponsorship reinforces Barclays’ status as ‘financial partner of football’
Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.
Related News
Fifa threatens World Cup ban for players taking part in ‘European Super League’
Fifa and world football’s six confederations have reacted to renewed reports about the creation of breakaway ‘European Super League’, issuing a joint statement warning that any player or club involved in su…
Montreal Impact rebrands as Club de Foot Montréal
Major League Soccer team Montreal Impact has unveiled a major identity refresh, in which the club has been renamed Club de Foot Montréal, or CF Montréal for short.
NWSL announces Sacramento expansion team for 2022 season
The National Women's Soccer League has officially announced that an expansion team from Sacramento, California, will join the league for the 2022 season
Parlow Cone to run unopposed in US Soccer presidential election
Cindy Parlow Cone is the only candidate to become the next United States Soccer Federation president and will run unopposed in the upcoming virtual election on February 27.
Most recent
India’s Asian Cup bid signals burgeoning ambition to be a sporting power
All India Football Federation president Praful Patel says hosting the 2027 Asian Cup will hasten India's big ambitions in football and sport more generally.
International Women’s Cup unveils plan to become direct rival to Relevent’s Women’s ICC
SportBusiness speaks to John Reynal, the founder of Onside and FXE Futbol, about the strategy behind the IWC and the potential threat of legal action from Relevent Sports.
The Premier League waits for sun to shine on chilly UK media market
The Premier League usually auctions its domestic media rights halfway through its three-season cycle, but Covid has uprooted its plans. Callum McCarthy examines the likely bidders and the league's hopes for an uplift in the value of the rights.
Jason Siegel | 48-team Fifa World Cup raises the stakes for 2026 host cities
Jason Siegel, president and chief executive of Greater Orlando Sports Commission, argues that the city’s experience in staging closed-door NBA and MLS games puts it in a strong position to host matches at the 2026 Fifa World Cup