Australian football entered a new stage in its development earlier this year with the announcement that the A-League and W-League would be spun off from Football Federation Australia. The FFA's chief commercial and marketing officer Luke Bould talks Adam Nelson through the implications of the move and how the body is set up to weather the change.
Women’s Super League title sponsorship reinforces Barclays’ status as ‘financial partner of football’
Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.
$400M Brand Bonanza
One Cup, 32 teams and hundreds of millions in kit supplier dollars. Sports Sponsorship Insider editor Matthew Glendinning gives his take on which brands were the winners and losers at this year’s FIFA World Cup.
Fifa fails in court bid to reopen Blatter Caribbean media rights investigation
A court in Switzerland has rejected Fifa’s request to reopen an investigation into its former president Sepp Blatter over a case relating to a 2005 media-rights deal struck with the Caribbean Football U…
FIGC president Gravina proposes merger of Serie B and C
Gabriele Gravina, president of the Italian Football Federation (FIGC), has proposed that Serie B and Serie C, the second and third tiers of club football in the country, are merged from 2024-25
Mahomes joins Sporting Kansas City ownership group
Patrick Mahomes, star quarterback of the National Football League's Kansas City Chiefs, has added to his expansive personal sports portfolio by joining the ownership group of Major League Soccer's Sporting…
Court annuls election of CBF president Caboclo
The Brazilian Football Confederation (CBF) has said it will appeal a ruling from the Court of Justice of the State of Rio de Janeiro annulling the 2018 election of Rogério Caboclo as its president.
Brighton reaping benefits of Barber’s community focus
Brighton & Hove Albion chief executive Paul Barber talks about the commercial philosophy that links his time working for the Football Association, the Vancouver Whitecaps in Major League Soccer and now the Premier League club. Ben Cronin reports.
Racing League looks to engage new audiences and reduce dependence on betting levy
Ahead of the start of the inaugural season of the Racing League, SportBusiness looks at how the new competition is looking to achieve "positive disruption" in the UK horse racing market, as well as reduce the sport's dependency on the Horse Racing Betting Levy. Matthew Williams reports.
Nent’s ambitious expansion plans are good news for rights-holders but highly risky
The Nordic Entertainment Group (Nent) plans to become Europe’s number one streaming service. If successful, its Viaplay OTT brand could soon be as ubiquitous as Sky or ESPN. But scaling in Europe on a market-by-market basis is an expensive and highly risky strategy.
Let’s get digital: Transforming equestrian’s commercial landscape
Vanessa Martin Randin, senior manager, media relations and communications at the FEI, explains how innovative digital campaigns are at the heart of evolving commercial opportunities for the International Federation.