Uefa Women's Champions League
Pepsi sponsorship chief Warner says revamped Champions League delivered ‘comparable value’
PepsiCo’s senior director for global sports marketing, Adam Warner, commends Uefa for finding 'different sources of value' in this year reformatted Men's Champions League and explains why the brand has decided to expand its relationship with the governing body to include women's club and national competitions. Ben Cronin reports.
Audience records broken during Lyon-Wolfsburg Women’s Champions League final
Sunday’s Uefa Women’s Champions League final between Lyon and Wolfsburg attracted record viewing figures in both France and Germany.
RTÉ to show Women’s Champions League final for first time
RTÉ will show live coverage of Sunday’s Uefa Women’s Champions League final in a first for the Irish public-service broadcaster.
PepsiCo unifies Uefa sponsorships with women’s club and national team rights
Global food and beverage company PepsiCo had added to its presence in elite European football by sponsoring Uefa’s major women’s club and national team competitions until 2025.
Canal Plus, W9 to co-broadcast Women’s Champions League final
Pay-television broadcaster Canal Plus and free-to-air digital terrestrial channel W9 have acquired live rights in France to the Women’s Champions League final.
Mediapro to showcase latter stages of Women’s Champions League on Gol
Mediapro, the production and rights agency, has announced that it will broadcast the latter stages of the 2019-20 Uefa Women’s Champions League tournament on its free-to-air GolTV platform in Spain.
BT Sport picks up rights to remainder of Women’s Champions League
UK pay-television broadcaster BT Sport will cover the final stages of this season’s Uefa Women’s Champions League, which will feature English club Arsenal.
Champions League ‘set for’ Lisbon finale, Europa League to conclude in Germany
European football’s governing body Uefa is set to conclude its 2019-20 Champions League and Europa League competitions with ‘Final Eight’ tournaments held in Lisbon, Portugal and four German cities, accor…
Uefa and LaLiga open up archive content to own platforms
European football's governing body, Uefa, and Spain’s LaLiga have both made available their wealth of archive content on their own broadcast platforms amid the ongoing Covid-19 crisis.
Sport1 offers free-to-air exposure for Women’s Champions League quarter-finals
German sports broadcaster Sport1 has acquired rights to the Uefa Women’s Champions League quarter-final ties featuring German sides.
Uefa centralises rights to new Women’s Champions League group stage
Uefa has unveiled plans to centralise all media rights from the group stage onwards in a revamped Women’s Champions League from the 2021-22 season onwards.
“Our share of voice during the Women’s World Cup was extraordinary,” Adrian Farina, head of marketing, Visa, Europe
Visa’s head of marketing for Europe, Adrian Farina, has credited Uefa’s decision to unbundle the sponsorship rights for its men’s and women’s tournaments, saying that it provided the ‘trigger’ for the bra…
Uefa adds Esprit as women’s football sponsor
European football’s governing body Uefa named global fashion brand Esprit as official branded apparel partner to Uefa’s women’s football competitions and campaigns.
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Governing bodies have plans for women’s football but is the pace of change fast enough?
Fifa and Uefa have both unveiled strategies for the long-term development of women's football. Frank Dunne examines what it would take to put female competitions on an equal footing with their male equivalents.