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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Fantasy sports | ESPN Wide World of Sport
Who’d have thought that one of the world’s most popular holiday destinations would use sports tourism to drive in visitors? Christian Sylt goes behind the scenes at Disney World’s ESPN Wide World of Sports complex.
Rule yourself | The IOC’s athlete marketing restrictions risk death by a thousand cuts
The IOC and the German Olympic Sports Confederation have been forced to relax the implementation of Rule 40 governing athlete endorsements in Germany after the country’s federal cartel office took action against them. Ben Cronin looks at the gradual erosion of the rule and the implications for the IOC’s TOP sponsorship programme
Beijing 2022 signs Grand Pacific Department Store as first diamond partner
The 2022 Beijing Winter Olympics organising committee announced yesterday (Wednesday) that Beijing shopping mall Grand Pacific Department Store had signed on as its first diamond partner
Director of rights marketing Hope leaves The Sports Consultancy
Marc Hope, director of rights marketing at The Sports Consultancy, has left his position after just under five years at the London-based agency and consultancy
Chinese national sport rebrands under ‘TEAM CHINA’ identity
Representatives from the Chinese General Administration of Sport (GAS), sports associations, athletes and sponsors announced a new collective brand for all of Chinese national sport named 'TEAM CHINA'…
World Games and Tissot extend long-running sponsorship
The International World Games Association (IWGA) has extended its sponsorship deal with Swiss watchmaker Tissot.
The brand will be the Official Timekeeper and Results Service for the 2021 World Games
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Uefa and Team get off to winning Champions League start but caution prevails
Media rights increases for the Uefa Champions League in the UK, US and France have vindicated Team Marketing's decision to start its sales process early in these markets. But the agency won't be getting carried away just yet, writes Frank Dunne.
‘Team China’ brand sets high partnership price, targets $400m in quadrennial revenue
China’s General Administration of Sport has announced a new collective brand for all national sport named Team China. Zhang Dan investigates the new marketing initiative.
Beijing 2022: two years away but political and commercial challenges abound
The organisers of the Beijing 2022 Winter Olympics have adopted a less-is-more approach to their domestic sponsorship programme. Zhang Dan reports on their progress in becoming the first city to host both the summer and winter Games.