PepsiCo’s senior director for global sports marketing, Adam Warner, commends Uefa for finding 'different sources of value' in this year reformatted Men's Champions League and explains why the brand has decided to expand its relationship with the governing body to include women's club and national competitions. Ben Cronin reports.
Women’s Super League title sponsorship reinforces Barclays’ status as ‘financial partner of football’
Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.
The challenge facing the next Premier League chief executive: media-rights growth has stalled
The search to replace Premier League chief executive Richard Scudamore, who announced his resignation over a year ago, has proved arduous. Frank Dunne looks at the issues surrounding media-rights growth and the challenges Scudamore's succesor should expect.
Ringier seeks new Challenge League title sponsor as Brack.ch signals exit
Swiss e-commerce company Brack.ch has decided not to extend its long-running title sponsorship of the Challenge League, the second-highest division in Swiss club football
European brands targeted for Conmebol qualifiers virtual advertising
Market Sport Latam, the marketer of the TV advertising rights to South American qualifiers for the 2022 Fifa Men’s World Cup in Qatar, has agreed a deal with Israeli online sponsorship company Stads t…
Weetabix extends national team football presence across UK and Ireland
Weetabix has built upon its deal with the English Football Association by signing a deal which covers the rest of the home nations in the UK as well as the Republic of Ireland
Uefa searching for external media agency for promotional activities
Uefa is searching for an external media agency to carry out a range of marketing promotions and services around its competitions and competition-related activities during the 2021-22 to 2023-24 cycle
ViacomCBS makes soccer a driving force for rebranded streaming service Paramount+
CBS Sports' coverage of European club soccer has been so successful, ViacomCBS has made it a key driving factor of its new and enhanced Paramount+ streaming service. Bob Williams reports.
MLB clubs relishing chance to sell tickets once again
After going a full year without being able to sell any tickets, MLB clubs are embracing the restart of fan attendance in local markets. Eric Fisher reports.
23 Capital starts up again as Traub refocuses efforts on football
Covid-19 disrupted 23 Capital’s business more than most other football financiers, nixing the sale of a majority stake in the company. Now, co-founder Jason Traub is looking to press ahead after a tough year at the office. Callum McCarthy reports.
NBA gains more sponsors than it loses in year after the shutdown
The NBA signed up more sponsors than it lost after the shutdown in March 2020
Innovation and safety around the ‘NBA Bubble’ enhanced the league’s reputation
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