Pepsi sponsorship chief Warner says revamped Champions League delivered ‘comparable value’

PepsiCo’s senior director for global sports marketing, Adam Warner, commends Uefa for finding 'different sources of value' in this year reformatted Men's Champions League and explains why the brand has decided to expand its relationship with the governing body to include women's club and national competitions. Ben Cronin reports.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here