The Masters
Phil Mickelson may skip Houston Open as fans will be present
Phil Mickelson says he is considering pulling out of the Houston Open due to health and safety reasons as fans will be present at the Masters tune-up event
The Masters to finish early to accommodate NFL, college football broadcasts
The final two rounds of the postponed Masters tournament will be given an earlier-than-usual finish to accommodate National Football League and college football games also being broadcast by CBS Sports…
Augusta National to stage rescheduled Masters without spectators
Augusta National Golf Club has announced that the rescheduled Masters tournament will be held without spectators or guests in the wake of the global Covid-19 pandemic
Augusta National postpones The Masters due to coronavirus
The Masters has become the latest major sporting event to fall victim to the coronavirus outbreak
Sky NZ to show US Masters and trio of amateur events
Pay-television broadcaster Sky New Zealand is to broadcast the Masters, golf’s first major of the year.
Masters comeback creates another image of Tiger Woods
Tim Crow on how Tiger’s comeback win at Augusta has created yet another aspect for sport’s most multi-faceted personality – and brought Jack Nicklaus back into the picture.
Marketing lessons from Augusta
The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.
Brand control | Sandwiches and the secret of The Masters
Lucy Basden-Smith, experiential business director at HSE Cake, explains the brand control mentality behind The Masters.