Ryder Cup
Ryder Cup learns to embrace the mobile phone with HPE partnership
Hewlett Packard Enterprises uses supplier partnership to reposition itself as a data analytics and IoT enterprise
Wireless network allows organisers to harvest crowd behaviour data
‘The Match’ shows the same spirit of format innovation that saved the Ryder Cup
In contrast to Richard Gillis, Tim Crow argues that innovation is the lifeblood of golf and that the Tiger Woods v Mickelson showdown will succeed because, like the Ryder Cup, it offers an alternative to sport’s staid formats.
Inauthenticity of ‘The Match’ shows why marketers should leave the Ryder Cup alone
In contrast to Tim Crow, columnist Richard Gillis argues the “sheer obviousness” of Woods v Mickelson in Vegas shows shows the folly of tinkering with golf.
WePlay to promote Ryder Cup
Sports marketing agency WePlay has strengthened its relationship with golf’s European Tour by expanding its brief to cover the upcoming Ryder Cup.