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Inauthenticity of ‘The Match’ shows why marketers should leave the Ryder Cup alone

In contrast to Tim Crow, columnist Richard Gillis argues the “sheer obviousness” of Woods v Mickelson in Vegas shows shows the folly of tinkering with golf.

AKRON, OH - AUGUST 01: Phil Mickelson (L) and Tiger Woods meet during a preview day of the World Golf Championships - Bridgestone Invitational at Firestone Country Club South Course at on August 1, 2018 in Akron, Ohio. (Photo by Sam Greenwood/Getty Images)

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