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Sky looking to the future with YouTube Premier League highlights
SportBusiness talks to YouTube’s head of sport EMEA, Tomos Grace about Sky Sports' recent decision to make Premier League match highlights available on YouTube.
British horse racing needs ‘collaborative approach’ to overcome decline in media and betting revenues
With a decline in media and betting revenues associated with the closure of multiple retail bookmakers on the cards, Ben Cronin looks at how senior stakeholders in British horse racing will react to this threat.
Paddy Power’s Save Our Shirt campaign offers positive message but struggles to balance risk and reward
Never knowingly understated, Irish bookmaker Paddy Power's latest marketing activation ended up garnering a £50,000 fine for one of its partner clubs.
Las Vegas's minor league teams confirm city's place as major league sports town
The city of Las Vegas is not immediately recognizable for its reputation as a sports hub. Bob Williams looks at how it is transitioning "from the entertainment capital of the world to the sports and entertainment capital of the world".
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
‘The Match’ shows the same spirit of format innovation that saved the Ryder Cup
In contrast to Richard Gillis, Tim Crow argues that innovation is the lifeblood of golf and that the Tiger Woods v Mickelson showdown will succeed because, like the Ryder Cup, it offers an alternative to sport’s staid formats.
Michael Andrew: “The ISL shows athletes are beginning to find their voice”
By Michael Andrew, vice-captain and co-owner of New York Breakers, a team in the new International Swimming League.
PGA Tour signs chat platform agreement with GameOn Technology
New PGA Tour Chatbot will allow fans to ask questions, gain instant access to tournament data
Discovery Golf recruits Lagardère Sports’ media rights executive Lunn
Discovery, the media group that owns Eurosport, has strengthened its golf team as it continues to enhance its OTT platform GolfTV, recruiting media rights executive Tim Lunn from Lagardère Sports.
BBC retains Ryder Cup highlights, adds to European Tour coverage
UK public-service broadcaster the BBC has retained highlights rights to golf’s Ryder Cup and has added coverage of the finale of the European Tour season, the DP World Tour Championship in Dubai, under a…
Discovery recruits European Tour digital head Kennedy for GolfTV streaming service
Discovery Media has served further notice of its ambitions in golf by recruiting Jamie Kennedy to be director of social media and digital content for its GolfTV streaming service
Gambling Americans
Rick Burton, the David B. Falk Professor of Sport Management at Syracuse University and former Commissioner of Australia’s National Basketball League asks whether gambling’s relationship with sport could switch a fan’s affinity for a sport, team or player to one of 50-50 outcomes
Sky looking to the future with YouTube Premier League highlights
SportBusiness talks to YouTube’s head of sport EMEA, Tomos Grace about Sky Sports' recent decision to make Premier League match highlights available on YouTube.
British horse racing needs ‘collaborative approach’ to overcome decline in media and betting revenues
With a decline in media and betting revenues associated with the closure of multiple retail bookmakers on the cards, Ben Cronin looks at how senior stakeholders in British horse racing will react to this threat.
Paddy Power’s Save Our Shirt campaign offers positive message but struggles to balance risk and reward
Never knowingly understated, Irish bookmaker Paddy Power's latest marketing activation ended up garnering a £50,000 fine for one of its partner clubs. Adam Nelson takes a look at the story behind the betting company's 'unsponsorship' of five UK football teams, and whether the campaign can maintain relevance and visibility throughout the season.