HomeMediaGolfUSA

Inauthenticity of ‘The Match’ shows why marketers should leave the Ryder Cup alone

In contrast to Tim Crow, columnist Richard Gillis argues the “sheer obviousness” of Woods v Mickelson in Vegas shows shows the folly of tinkering with golf.

AKRON, OH - AUGUST 01: Phil Mickelson (L) and Tiger Woods meet during a preview day of the World Golf Championships - Bridgestone Invitational at Firestone Country Club South Course at on August 1, 2018 in Akron, Ohio. (Photo by Sam Greenwood/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Related Articles

Golf
Business

In contrast to Richard Gillis, Tim Crow argues that innovation is the lifeblood of golf and that the Tiger Woods v Mickelson showdown will succeed because, like the Ryder Cup, it offers an alternative to sport’s staid formats.
Golf
Business

European Tour chief executive Keith Pelley talks about his plans to diversify the organisation ahead of the season-ending DP World Tour Championship in Dubai. Ben Cronin reports

Related News

Golf
Media

South Korean broadcaster JTBC Golf has struck a sub-licensing deal with rights-holder Discovery to provide multi-platform coverage of the PGA Tour
Golf
Media

Pay-television broadcaster Sky has secured exclusive live rights in the UK to the Masters after extending its deal with the US golf major’s organiser, Augusta National.
Athletics
Events

The second edition of the multi-sport European Championships tournament will be held in Munich in 2022 after the six participating European federations gave their approval to the hosting plans
Golf
Media

In a first for golf, the PGA Tour will livestream every shot from every player over all four rounds from the Players Championship at TPC Sawgrass, on March 12-15, 2020.

Most recent

Basketball
Finance & Money

In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Cricket
Sponsorship & Marketing

Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.

For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.

For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.