AKRON, OH - AUGUST 01: Phil Mickelson (L) and Tiger Woods meet during a preview day of the World Golf Championships - Bridgestone Invitational at Firestone Country Club South Course at on August 1, 2018 in Akron, Ohio. (Photo by Sam Greenwood/Getty Images)
In contrast to Tim Crow, columnist Richard Gillis argues the “sheer obviousness” of Woods v Mickelson in Vegas shows shows the folly of tinkering with golf.
In contrast to Richard Gillis, Tim Crow argues that innovation is the lifeblood of golf and that the Tiger Woods v Mickelson showdown will succeed because, like the Ryder Cup, it offers an alternative to sport’s staid formats.
IMG Arena, the sports betting unit of the IMG agency, has soft-launched its in-play betting golf product outside of North America on the Bet365 platform at this week’s Shriners Hospitals for Children O…
The final two rounds of the postponed Masters tournament will be given an earlier-than-usual finish to accommodate National Football League and college football games also being broadcast by CBS Sports…
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.