Ryder Cup

Golf
Sponsorship & Marketing

Anheuser-Busch InBev's strategy to position Michelob Ultra as the aspirational sports beer of choice has been further cemented through the company's renewal of its sponsorship deal with the PGA of America.
Golf
Sponsorship & Marketing

The PGA of America will focus on the 2025 Ryder Cup in New York to launch its first wagering sponsorship, having ‘almost certainly’ run out of time to fill the betting category for the upcoming event in …
Golf
Sponsorship & Marketing

US banking group Citi has been named as a Worldwide Partner of this year’s Ryder Cup to be held at the Marco Simone Golf & Country Club in Italy.
Golf
Sponsorship & Marketing

European Tour title sponsor DP World is strengthening its association with golf on the global stage by becoming a Ryder Cup Worldwide Partner – the top sponsorship tier for the event.
Athletics
Events

Barcelona City Council has signalled its intention to bid for the 2029 World Athletics Championships and the 2031 edition of golf’s Ryder Cup.
Golf
Sponsorship & Marketing

Ryder Cup Europe and the PGA of America have announced that Hilton has upgraded its sponsorship of the 2023 Ryder Cup to Worldwide Partner
Golf
Media

UAE-based content aggregator Evision has secured exclusive rights to golf's DP World Tour and PGA Tour in 2023 and 2024, along with the 2023 Ryder Cup and 2024 Presidents Cup teams competitions
Golf
Media

Pay-TV broadcaster Sky has renewed various golf rights in German-speaking countries while also reaching an agreement in Italy to broadcast the DP World Tour and the 2023 Ryder Cup from the Marco Simone…
Golf
Events

The PGA Catalunya golf club in Girona, Spain, is in talks to stage the 2031 Ryder Cup, the biennial competition between the United States and Europe
Golf
Sponsorship & Marketing

Global hospitality company Hilton has extended its association with golf’s European Tour group by renewing as an official partner of the DP World Tour and signing on to sponsor the 2023 Ryder Cup.
Golf
Media

Golf’s European Tour has extended its rights deal in the UK and Ireland with pay-television broadcaster Sky, an agreement that covers both the Tour itself and the Ryder Cup.
Golf
Sponsorship & Marketing

Italian cruise line Costa Cruises has been named ‘Official Cruise Line of the 2023 Ryder Cup’, which will be held in Italy in 2023.
Golf
Sponsorship & Marketing

Italian wine producer Marchesi Antinori has been named as the official wine supplier for the 2023 Ryder Cup, to take place at Marco Simone Golf and Country Club near Rome
Golf
Sponsorship & Marketing

Global technology consulting firm Capgemini has become a major Ryder Cup sponsor in a six-year deal, starting this year as a worldwide supplier, and upgrading to a worldwide partner from the 2023 event…
Golf
Sports Betting

Ryder Cup added to European Tour and PGA Tour rights Revenue share model underpins bookmaker deals to reflect immaturity of in-play golf betting product
Golf
Sponsorship & Marketing

UK screening and testing company Cignpost Diagnostics will provide Covid -19 travel testing for the 2020 Ryder Cup Europe travelling party from the UK under a new supplier deal
Golf
Sponsorship & Marketing

The PGA of America has named Tito’s Handmade Vodka as the official vodka of the Ryder Cup, which will be held on September 21-26 at Whistling Straits in Kohler, Wisconsin.
Golf
Data

IMG Arena, the sports betting arm of the IMG agency, has acquired the data distribution rights to golf’s Ryder Cup.