Olympic Games

Multi-sport
Sponsorship & Marketing

Comcast has expanded its Olympic commitment by extending its sponsorship deal with Team USA through 2028 and has secured a founding partnership with the Los Angeles 2028 Olympic and Paralympic Games
Media

Spanish public broadcaster RTVE has agreed a deal with Discovery for free-to-air rights to the rescheduled summer Olympic Games in Tokyo
Multi-sport
Events

Local organisers of the Tokyo Olympics are considering implementing a 50-per-cent capacity on spectators at Olympic venues due to risks caused by Covid-19, according to local media reports
Multi-sport
Governance

The International Olympic Committee last week approved a range of reforms to the Olympic movement and to its Games host bidding process, as its president Thomas Bach said they were required in a world…
Events

The three levels of government in Australia have all confirmed their support for Brisbane’s bid to host the 2032 edition of the summer Olympic Games.
Multi-sport
Events

Tokyo 2020 Organising Committee president Seiko Hashimoto has poured cold water on recent media reports claiming the Japanese government had already decided not to allow foreign visitors attend the Games
Sponsorship & Marketing

Organisers of the Paris 2024 Olympic and Paralympic Games have selected eight sports marketing agencies to find international brands for the events' domestic sponsorship programme
Multi-sport
Sponsorship & Marketing

Tokyo postponement has hampered Beijing 2022 activations  But domestic sponsor roster includes some intriguing new tech entrants
Multi-sport
Events

Delhi, the national capital of India, is targeting a bid for the 2048 edition of the summer Olympic Games
Multi-sport
Events

The Japanese government has decided to bar entry of overseas spectators to the Tokyo Olympics, according to a report by Kyodo News, quoting anonymous 'officials with knowledge of the matter'
Multi-sport
Governance

Thomas Bach is to be re-elected for a second term as president of the International Olympic Committee this week
Sponsorship & Marketing

South African sportswear retailer Mr Price Sport has become the official technical sponsor of Team South Africa in a four-year deal that will take in the Tokyo 2020 Olympic and Paralympic Games and the…
Sponsorship & Marketing

Four of France’s flagship national sport federations have opted to utilise their own kit suppliers at the Paris 2024 Olympics rather than Le Coq Sportif, the central kit supplier signed up by the Paris 2…
Multi-sport
Events

Japanese media outlets are reporting that overseas visitors are not likely to be admitted to the country to attend the Tokyo Olympics
Winter Sports
Events

The International Ski Federation is confident that the Beijing 2022 Winter Olympics will power growth in skiing in China, despite a lack of home-grown stars. Tom King reports.
Basketball
Events

New Zealand’s men's basketball team has pulled out of the Tokyo Olympic Qualifying Tournament in Serbia due to funding constraints caused by the pandemic.
Multi-sport
Events

Tokyo Olympics organisers said they would make clear their policy on allowing spectators to attend the Games around March 25, when the torch relay in Japan is set to begin
Multi-sport
Events

The International Olympic Committee is to begin talks with Brisbane about its bid to host the 2032 Summer Olympics, after selecting the Australian city as a non-binding 'preferred candidate' for the event