NBA

Kenyan media company Nation Media Group has acquired a package of free-to-air rights to North American basketball’s NBA.

Chinese state broadcaster CCTV is to resume live broadcasts of NBA games on March 8, beginning with the All Star game that day, according to media reports in China

Brazilian media group Globo has apologised for an erroneous copyright claim that led to the taking down of the broadcast of an NBA match from the North American basketball league’s official YouTube channel.

The National Basketball Association and Italian snack brand San Carlo have signed a multi-year sponsorship deal, making San Carlo an official partner of the NBA in Italy

The wide-ranging global deal between recovery tech brand Hyperice and the NBA, contracted in July last year, was signed a season ahead of the brand’s original timeline because of the advantages afforded t…

Yao Williams, head of international at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to become more progressive during this period of change.

Matthew Glendinning talks to Hyperice chief executive Jim Huether about the ambitions of the recovery tech company, and how it is looking to raise 50 per cent of its revenue from international markets in the next three years.

The NBA has agreed a deal with Indian public-service broadcaster Prasar Bharati for rights to show classic content, documentaries, game highlights and public service announcements

The National Basketball Association’s Detroit Pistons have signed a multi-year sponsorship deal with the US-based online casino and sports betting operator Rush Street Interactive (RSI) and its flagship b…

Chinese streaming giant Tencent showed a live Houston Rockets game on Monday for the first time since the Daryl Morey controversy in October 2019

The LA Lakers was the most popular NBA team, and Stephen Curry the most popular NBA player, on Chinese social media in 2019-20, according to digital media specialist Mailman's annual NBA Red Card report

Chinese digital giant Tencent has stopped live streams of games by the NBA's Philadelphia 76ers due to their appointment of Daryl Morey as president

Media group Globo has extended its deal for pay-television rights in Brazil to North American basketball’s NBA.

North American basketball’s NBA will continue to be shown in France on pay-television broadcaster beIN Sports until 2024 thanks to a new agreement announced today (Friday).

The National Basketball Association has signed a regional sponsorship contract in France with yoghurt drink brand YOP

Brazilian commercial broadcaster Bandeirantes is thought to be close to agreeing a renewal for free-to-air rights to North American basketball’s NBA.