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Infront brokers San Carlo sponsorship of NBA in Italy

Italian player Danilo Gallinari of the Atlanta Hawks during a game against the Utah Jazz in February 2021. (Photo by Scott Cunningham/NBAE via Getty Images)

The National Basketball Association and Italian snack brand San Carlo have signed a multi-year sponsorship deal, making San Carlo an official partner of the NBA in Italy.

The deal was facilitated by the Infront agency through its ongoing partnership with the NBA in Italy.

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