Yao Williams, head of international at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to become more progressive during this period of change.
Li Qing | Michael Jordan win signals improving IP protection in China
Li Qing, partner at law firm JunHe LLP, analyses the recent Chinese court ruling on the intellectual property case involving US basketball legend Michael Jordan and Chinese sportswear firm Qiaodan Sports and considers the implications of the ruling for other brand owners looking to develop their businesses in China.
Scott Rochelle | Rethinking the NBRPA
Scott Rochelle, president of the National Basketball Retired Players Association, discusses efforts to restructure the alumni group and embrace a more digitally-oriented future.
Hennessy becomes NBA’s first global spirits partner
Leading cognac brand Hennessy has announced a global expansion of its sponsorship with the National Basketball Association, making Hennessy the 'Official Spirit of the NBA' worldwide
Monster Energy named Big3 official energy drink
The Big3 basketball league has taken another major step towards a return to play this summer with the announcement that Monster Energy will become its official energy drink.
Hyperice brings in Lakers as first NBA team partner
Hyperice, the increasingly prominent recovery and performance technology company, has announced a multiyear partnership with the National Basketball Association's Los Angeles Lakers
Erreà extends backing of Lega Basket
Italian sportswear company Erreà has renewed a technical sponsorship deal with Lega Basket Serie A (LBA), the top tier of basketball in its home country.