Yao Williams, head of international at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to become more progressive during this period of change.
Nick Tuppen | The future’s still bright for mass participation events
Nick Tuppen, chief executive of Infront-owned Threshold Sports, an organiser of sports challenge events, predicts the mass participation sector will thrive as society emerges from the Covid pandemic
Scott Rochelle | Rethinking the NBRPA
Scott Rochelle, president of the National Basketball Retired Players Association, discusses efforts to restructure the alumni group and embrace a more digitally-oriented future.
LA Clippers secure 23-year Intuit naming rights deal for new facility
The National Basketball Association's Los Angeles Clippers have secured a 23-year naming rights deal with California-based financial software company Intuit for the team's new facility, which is scheduled …
Basketball’s Balkan League renews with title sponsor Delasport
The Balkan International Basketball League (BIBL) has signed an extension with its title sponsor, sports betting and igaming software provider Delasport.
Fiba signs up Junckers in global supplier role until 2024
The International Basketball Federation (Fiba) has agreed a deal that will see Junckers serve as a global supplier for wooden flooring until 2024
FTX further expands reach thanks to Curry partnership
Cryptocurrency exchange FTX has secured a wide-ranging partnership with National Basketball Association superstar Stephen Curry, who will become an FTX global ambassador and receive an undisclosed equity…
Francini: PE poses threat to agencies, but it won’t make them irrelevant
Ioris Francini, the former co-president of WME IMG, current chairman of IMG Media and now specialist commercial advisor to the sports industry, gives his take on the shifting dynamics in rights brokerage and distribution and the spate of private equity deals sweeping through sport. Ben Cronin reports.
Jaguars look to use Lawrence effect to transform fortunes on and off field
Thanks to the arrival of superstar quarterback Trevor Lawrence and the approval of a $120m football performance center, there is a renewed sense of excitement and optimism surrounding the Jacksonville Jaguars, as team president Mark Lamping tells SportBusiness.
Mediapro fights back after Ligue 1, Serie A setbacks and Covid
In his first major interview since the collapse of the media rights deals for France’s Ligue 1 and Italy’s Serie A, Mediapro founder Jaume Roures strongly defends the company’s approach in both markets and insists that neither deal fell through on concerns about Mediapro guarantees.
Sportradar looks ahead to accelerating future despite rocky IPO day
Shares in global sports data provider Sportradar fell more than 7 per cent in their first day of trading in the United States. But company officials remain resolute in their long-term growth prospects. US editor Eric Fisher reports.