Yao Williams, head of international at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to become more progressive during this period of change.
Scott Rochelle | Rethinking the NBRPA
Scott Rochelle, president of the National Basketball Retired Players Association, discusses efforts to restructure the alumni group and embrace a more digitally-oriented future.
James Fenn | Lessons from “The Last Dance”
James Fenn, content and publishing strategist at Hill + Knowlton Strategies, explains how the "The Last Dance" broke all the rules to become a streaming sensation.
Nets ‘seeking’ major sponsorship upgrade with newfound relevance
The National Basketball Association's Brooklyn Nets are reportedly seeking to upgrade their primary sponsorship assets to capitalize on the team's new-found relevance on and off the court
Big3 ramps up return with Toyota partnership
The Big3 basketball league has secured a commercial boost ahead of its return this summer by partnering with Toyota Motor North America, which has been designated the organization's official vehicle partner.
WNBA, Google secure expansive ESPN-focused partnership
The Women’s National Basketball Association has announced a wide-ranging multiyear partnership with American-based multinational technology giant Google, which has been designated a top-tier WNBA Changemaker s…
Phoenix Suns’ Gorilla signs inaugural US pro sports team mascot apparel deal
The Phoenix Suns' Gorilla has become the first professional sports mascot in the United States to secure an endorsement deal.
Patrick Keane on the Action Network’s expanding ambitions
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Patrick Keane, chief executive of the Action Network, which just completed a major deal in which it will be acquired by Danish sports betting media group Better Collective. Eric and Chris also discuss Verizon’s deal to sell its digital media assets to Apollo Global Management, Genius Sports’ furious run of dealmaking that includes a $200m agreement to acquire data tracking and visualization company Second Spectrum, new Covid-19 protocols in New York state that allow normal seating at outdoor stadiums for vaccinated fans, and recent turmoil surrounding the National Hockey League’s New York Rangers.
Sinclair heightens push for regional direct-to-consumer offering
Facing rising pressures both financially and from distributors, Sinclair Broadcast Group is accelerating its efforts to introduce a direct-to-consumer offering early next year for its regional sports content. US Editor Eric Fisher reports.
APOS 2021 | Media leaders discuss turbulent transition from pay-TV to streaming era
Sports media industry leaders shared their insights on their own businesses and broader trends at the recent APOS 2021, the Asia-Pacific media industry summit.
Rachel Jacobson on the Drone Racing League’s future pathway
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Rachel Jacobson, Drone Racing League president. Eric and Chris also discuss discuss the National Hockey League’s new, seven-year domestic rights agreement with Turner Sports, a new content and sponsorship agreement between Meadowlark Media and DraftKings, and the pending domestic rights renewals for England’s Premier League.