The NBA has agreed a deal with Indian public-service broadcaster Prasar Bharati for rights to show classic content, documentaries, game highlights and public service announcements
NBA makes play to boost Middle East brand presence through Qatari deal
North American basketball league the NBA will open its first-ever retail stores in the Middle East after entering into a partnership with the Qatar-based Al Mana Fashion Group.
Microsoft’s NBA deal puts tech giant among the league’s highest-paying sponsors
The NBA’s multi-year sponsorship deal with Microsoft, signed in April, places the technology giant among the highest-spending brands on the NBA’s roster.
Molson Coors-Sparks deal is first of its kind in WNBA history
"All-encompassing" beverage deal to showcase full portfolio of brands
NBA signs official partnership with Mondelēz International
League strikes multiyear deal with global confectioner