Copa América
Unilever eyes US prize with Copa América sponsorship
UK consumer products group Unilever has become a first-time sponsor of the Conmebol Copa América, hosted this year in the US, as it gears up for a potential hat-trick of major football events in North America – its biggest market.
Copa América deal further broadens HBS portfolio
Host Broadcast Services has sought to diversify its portfolio by adding the 2024 Copa América to the list of top-tier football events it is the host broadcaster for.
Betano continues South America expansion with Conmebol agreement
Sports betting firm Betano has bolstered its sponsorship portfolio in South America after today announcing a new four-year deal with the South American Football Confederation (Conmebol).
Wanda Sports renews AFA sponsorship role in China
Wanda Sports Group has renewed an exclusive commercial agreement with the Argentinian Football Association (AFA) to broker sponsorship agreements in China until the end of 2024
TSN, RDS land Copa América 2024 rights in Canada
Bell Media's TSN and RDS have acquired the exclusive media rights to the 2024 Copa América, making all matches available live on TSN, TSN+ and RDS platforms in Canada.
United States to host 2024 Copa América
The United States will host the 2024 Copa América, which will include 10 Conmebol teams and the six best Concacaf teams as guests.
Conmebol, Concacaf in talks over 2024 Copa América
Conmebol president Alejandro Dominguez has confirmed the South American soccer confederation is in talks with North and Central American counterparts Concacaf regarding potential participation in the 2024…
Entourage S&E to assist Dentsu in global event sponsorship sales
Sponsorship and talent management agency Entourage Sport & Entertainment has agreed a deal with Dentsu to handle commercial rights attached to the Japanese marketing giant’s global inventory of events.
Semp TCL continues presence in Brazilian football with CBF renewal
Chinese-Brazilian home appliance joint venture Semp TCL has renewed its contract as a sponsor of the Brazilian Football Confederation (CBF) until December 2024.
Aligned Uefa and Conmebol detail plans for Italy-Argentina match
The South American Football Confederation (Conmebol) and Uefa, football’s European governing body, have detailed plans for Argentina and Italy, the winners of their respective national team tournaments, t…
T1Markets signs with Argentinian FA in Europe-only deal
The Argentinian Football Association has struck a regional sponsorship with online trading platform T1Markets as a new digital sponsor
Twitch offers outlet for Copa América in Spain following Kosmos deal
Kosmos, the company co-founded by FC Barcelona footballer Gerard Piqué, has agreed an innovative late deal for the rights to the 2021 Copa América, with the ongoing national team football tournament t…
Sportdigital Fussball lands Brazilian league, shares Copa América with OneFootball
German pay-television broadcaster Sportdigital Fussball has acquired rights to the Campeonato Brasileiro Série A and the Copa América as it bolsters its South American football output.
Eleven Sports to show Copa América in Italy
Subscription broadcaster Eleven Sports has acquired rights in Italy to this year’s Copa América national team football tournament, which gets underway on Sunday.
Nent lands Copa América rights, deals agreed in Cuba, Hong Kong
Media company the Nordic Entertainment Group (Nent Group) has secured exclusive media rights to broadcast the 2021 and 2024 editions of the Copa América in multiple countries through its Viaplay subscription …
Diageo follows Mastercard and Ambev in exiting Copa América sponsorship
Alcoholic drinks group Diageo has pulled out of its Copa América sponsorship, following the examples of Mastercard and Ambev, which deactivated their deals earlier this week.
Brazil’s Supreme Court rules Copa América can go ahead
Brazil's Supreme Court has ruled in favour of the country hosting this year's Copa América, following a legal challenge brought by parties concerned about the risks of holding the tournament during the …
Mastercard and Ambev halt Copa América deal, Latam Airways signs Chile sponsorship
Global payments provider Mastercard and brewing company Ambev have de-activated their sponsorship of the upcoming Copa América tournament as concerns rise about the event’s safety in Covid-19-affected Br…