Reports
TVSM Global Report 2016
The annual TVSM Global Report uses the data from TV Sports Markets Rights Tracker to put a figure on the global value of the sports media rights market
Sponsorship Works 2016
This year’s Sponsorship Works brings you 18 case studies of best practice sports sponsorships from around the world.
The Numbers Game: Big Data and the Business of Sport
It’s been more than a decade since Michael Lewis’ bookMoneyball opened the sporting world to the potentially positive impact of statistical analysis, with his portrait of Billy Beane’s transformation of th…
Social Media and Sport in China
China’s unique platforms – an introduction to the Chinese social media landscape...
European Football Sponsorship Report 2015-16
Welcome to the European Football Sponsorship Report 2015-16
SportBusiness in Numbers 8
Our latest report looking at the world of Sport in numbers.
Towards the Connected Stadium
When the Barclays Center in Brooklyn, New York opened in September 2012 it offered spectators a high-tech experience unparalleled at a sports venue
Becoming an Ultimate Sports City
This report is designed to bring those working in sports events bidding and hosting, and those aspiring to, up to date with the latest thinking around the biggest themes in the sector
European Football Sponsorship Report 2014-15
The 98 clubs in the top five European football leagues – Germany’s Bundesliga, the Premier League (England), La Liga (Spain), Ligue 1 (France) and Serie A (Italy) – will generate a combined €580.4m from
Sponsorship Works 2013
This report is an essential casebook for brands, agencies and rights holders
Sponsorship Works 2012
The 2012 edition of Sponsorship Works looks into the very best sponsorship programmes from around the sporting world
Ultimate Sports Cities 2012
In the world of hosting sports events the playing field is far from level writes Rachael Church-Sanders, author of SportBusiness’ Ultimate Sports Cities 2012.