The term OTT, or ‘Over The Top’ refers to situations where companies – often new entrants – use the public internet1 to perform functions that have traditionally required the use of dedicated network infrast…
The annual TVSM Global Report uses the data from TV Sports Markets Rights Tracker to put a figure on the global value of the sports media rights market
This year’s Sponsorship Works brings you 18 case studies of best practice sports sponsorships from around the world.
It’s been more than a decade since Michael Lewis’ bookMoneyball opened the sporting world to the potentially positive impact of statistical analysis, with his portrait of Billy Beane’s transformation of th…
China’s unique platforms – an introduction to the Chinese social media landscape...
Welcome to the European Football Sponsorship Report 2015-16
Our latest report looking at the world of Sport in numbers.
When the Barclays Center in Brooklyn, New York opened in September 2012 it offered spectators a high-tech experience unparalleled at a sports venue
This report is designed to bring those working in sports events bidding and hosting, and those aspiring to, up to date with the latest thinking around the biggest themes in the sector
The 98 clubs in the top five European football leagues – Germany’s Bundesliga, the Premier League (England), La Liga (Spain), Ligue 1 (France) and Serie A (Italy) – will generate a combined €580.4m from
This report is an essential casebook for brands, agencies and rights holders
The 2012 edition of Sponsorship Works looks into the very best sponsorship programmes from around the sporting world