The 98 clubs in the top five European football leagues – Germany’s Bundesliga, the Premier League (England), La Liga (Spain), Ligue 1 (France) and Serie A (Italy) – will generate a combined €580.4m from main or primary shirt sponsorships in the 2014-15 season, 22 per cent more than the €477.2m received from technical sponsorships.
Manchester United is the largest commercially, receiving €92.3m per year from its combined shirt and kit deals, a level due to increase by 70% to €157.2m in 2014/15 when a new ten-year €936m technical supplier deal with adidas begins.
The European Football Sponsorship Report, provides an in-depth analysis at the sponsorship programmes run by the clubs and league organisations of the big five European leagues, based on reporting by our monthly newsletter Sports Sponsorship Insider. It contains exclusive information and analysis of the club and leagues deals, based on unrivalled access to informed sources in the industry.
Each chapter focuses on a single league, detailing the shirt and technical sponsorships of the clubs in each league combined and provides detailed case studies of leading club sponsorship programmes. In addition the sponsorship portfolios of all 98 clubs are listed in the appendices.
Each chapter also contains a breakdown of the current value of four of the five leagues’ central sponsorship programmes. Accurate figures are not available for the French Ligue 1, but, as with the other four leagues, the report includes analysis of its sponsorship structure, profiles of its sponsors, and information on its plans for the development of its programme, including its search for a new title sponsor.