Welcome to the European Football Sponsorship Report 2015-16. Inside you will find what we believe is the most comprehensive listing of European football sponsorship and kit supply deal values currently available.
Sports Sponsorship Insider journalists and analysts have spent the year since the last edition researching and interrogating the data behind
European football’s biggest deals and we present:
Values and deal details for almost every main shirt sponsorship and kit supply deal across the 98 clubs in the big five European leagues
Case studies for a big club and a medium-sized club in each league, with insight into the clubs’ selling points, sponsorship programmes and success in generating sponsorship revenue
Deal values and strategies of the central sponsorship programmes run by the leagues themselves
And finally, as comprehensive a listing as we could muster of the sponsors of the 98 clubs.
In each chapter, we have taken this exclusive information and created charts, tables and graphics to aid your understanding and shed new light on the money flowing from brands through European football.
We hope readers find this report a valuable reference tool that supports their work in the sponsorship industry.