Inside Track
Events

Alexis Schäfer, commercial, partnerships & broadcasting director at the International Paralympic Committee, says that as brands look to build cause-led marketing programmes, the narrative behind Paralympic sports and athletes coupled with the enthusiastic and creative support of broadcast partners has proved a compelling combination

Omri Orgad, managing director of North America for Luminati Networks, explores the benefits teams and organizations can gain mining alternative data
Football

When a veteran coach says a new rule is destroying his enjoyment of the game it’s a warning about damage to the product at a critical time for sport
Fan Engagement

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich discusses his involvement in the forthcoming debut of Fan Controlled Football

Chris Madden, co-founder of Chicago-based digital marketing agency Matchnode, explores how teams can boost their digital engagement with fans during the ongoing Covid-19 pandemic
Technology

Gregg Oldfield, chief executive of Engage Media Partners, explains why changes in content production and delivery accelerated under Covid-19 are here to stay and how the scope for creativity has increased.
Tennis

Sally Hancock, managing partner at Y Sport, looks at how participation in tennis in the UK has grown in spite of the Covid-19 pandemic
Sponsorship & Marketing

Onur Yegenoglu, head of sport at KIN Partners, says that while Covid-19 has had a hugely negative impact on the sports industry, there are numerous opportunities that have arisen out of the pandemic
Finance & Law

Darren Heitner, founder of Florida-based Heitner Legal, P.L.L.C., and an active attorney practicing sports law and contract law, explores the ramifications of an ongoing legal case surrounding the ownership of a college baseball team's Twitter account.
Sponsorship & Marketing

Self-confessed 'Olympophile' Lee Gibbons, managing director of the Sport Unlimited agency, explains why the values and strategies attached to Olympic sponsorships translate so well to today's market in response to the Covid-19 pandemic.
Sports Betting

Chris Russo, chief executive of boutique consulting firm CRX Sports & Gaming, looks ahead to deal trends set to emerge in 2020's fourth quarter
Cricket
Events

Kevin McCullagh takes a look at the world’s biggest annual cricket competition, the Indian Premier League, ahead of its move this year to the United Arab Emirates
Football
Sponsorship & Marketing

Matthew Glendinning, editor of SportBusiness Sponsorship, asks whether the hundreds of millions of euros required to lure wantaway superstar Lionel Messi from Barcelona can be justified from a commercial or brand equity point of view for the buying club.

SportBusiness' US Editor explores the major industry impact of Oak View Group's Tim Leiweke
Sponsorship & Marketing

Roger Duthie, independent senior advisor at Leverage Marketing Advisors and former head of global sponsorship at Emirates, describes how sponsorship exposure has been strong during sport's return and why it's time for a focus to be placed on the safe return of fans to stadiums
Governance

Leena Singarajah, executive vice-president at sports strategy consultancy StratGy, says the pandemic is a good opportunity to consider whether athletes, national federations, and others lower down the sports industry food chain are getting a fair share of revenues

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores how the current athlete-led protests in the United States for racial justice spotlight the need for collective focus and vision
Technology

Alan Pace, managing partner at sports investment firm ALK Capital and former chief executive of Real Salt Lake, explains why disruptive technology is making the current transfer window the most digitally-connected ever.