Roger Duthie | The West can learn from Dubai’s Covid example
Roger Duthie, independent senior advisor at Leverage Marketing Advisors and former head of global sponsorship at Emirates, details how he thinks Dubai has set a good example in its management of the Covid-19 and the return of sport during the pandemic
Roger Duthie | Sports are ready for post-Covid fan support
Roger Duthie, independent senior advisor at Leverage Marketing Advisors and former head of global sponsorship at Emirates, describes how sponsorship exposure has been strong during sport's return and why it's time for a focus to be placed on the safe return of fans to stadiums
Roger Duthie | Now is the time for the big leagues to start relaxing their philosophy on shirt sponsorship
Roger Duthie, sponsorship consultant, believes it's about time for sports to give something back to the sponsors