It took the NHL just a matter of seconds before deciding that Lake Tahoe would be the ideal spot for an outdoor tentpole event. The logistical challenges, however, have been significant, explains NHL chief content officer Steve Mayer.
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
NHL returns to the ice with new assets and upsurge in sponsorship demand
In spite of many leagues facing setbacks due to the Covid-19 pandemic, the National Hockey League has plenty of reasons to be optimistic. Matthew Glendinning speaks to Kyle McMann, senior vice-president of North American business development at the NHL about recent successes the league has experienced gaining more sponsors.
Second-tier Swiss League hands commercial role to agency
Swiss League SA, the new limited company that represents the rights to Swiss ice hockey’s revamped second tier, is to work with Tit-Pit, the Swiss sports events and sponsorship agency, on the commercialisation o…
CHL cancels Belarusian team’s place in 2021-22 season over travel uncertainty
Ice Hockey’s pan-European Champions Hockey League has cancelled Belarusian champion Yunost Minsk’s participation in the 2021-22 season of the tournament, citing the ‘unpredictable’ travel situation in the …
Calgary to host rescheduled IIHF Women’s World Championship
Calgary will host the International Ice Hockey Federation’s Women’s World Championship from August 20 to 31 after the original event in Nova Scotia was cancelled.
AHL calls off Calder Cup playoffs due to Covid-19 concerns
The American Hockey League has called off its Calder Cup playoffs for the second consecutive year due to ongoing concerns related to the Covid-19 pandemic.
Milwaukee Bucks look to leverage NBA title to spark global growth
The Bucks are looking to capitalize on their historic NBA championship run to spur commercial growth both locally and overseas, team president Peter Feigin tells Bob Williams
George Pyne on Bruin Capital’s recent run of dealmaking
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview George Pyne, Bruin Capital founder and chief executive. Eric and Chris also discuss the ongoing Tokyo Olympics, tension surrounding the planned shift of the Universities of Texas and Oklahoma to the Southeastern Conference, and Barstool Sports’ acquisition of both the naming and media rights for the Arizona Bowl.
Brighton reaping benefits of Barber’s community focus
Brighton & Hove Albion chief executive Paul Barber talks about the commercial philosophy that links his time working for the Football Association, the Vancouver Whitecaps in Major League Soccer and now the Premier League club. Ben Cronin reports.
Racing League looks to engage new audiences and reduce dependence on betting levy
Ahead of the start of the inaugural season of the Racing League, SportBusiness looks at how the new competition is looking to achieve "positive disruption" in the UK horse racing market, as well as reduce the sport's dependency on the Horse Racing Betting Levy. Matthew Williams reports.