Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
NHL helmet sponsors offer stop-gap solution – and insights about the future
The Philadelphia Flyers have partnered with Tata Consultancy Services (TCS) to be their helmet sponsor for the 2020-21 season (Credit: Getty Images)
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NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.