Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
New logo | Social video insights about the Juventus rebrand
Simon Bibby, head of research, and Michael Litman, CEO of Burst Insights use video analytics to gauge the success of Juventus FC's recent rebrand on social media
“Why wait when you have the right partner?” | How Capitals sealed first NHL jersey patch deal
Jim Van Stone, Monumental’s president of business operations and chief commercial officer, speaks to SportBusiness about the strategy in becoming a first-mover in the NHL's landmark new commercial category.
NHL, olive.com strike North American partnership for 2021-22 season
The National Hockey League and US automobile insurance company olive.com have announced a North American partnership for the remainder of the 2021-22 season.
The partnership will include olive.
Socios.com unveils partnerships with 12 NHL teams
Blockchain provider Socios.com has significantly expanded its National Hockey League presence by striking deals with 12 teams
NHL unveils sponsorship activations for 2022 Winter Classic Fan Fest
The National Hockey League has unveiled its sponsorship activations for the 2022 Discover NHL Winter Classic Fan Fest, which is accompanying the outdoor tentpole event between the Minnesota Wild and St
Therabody adds New York Rangers to sponsorship portfolio
The National Hockey League's New York Rangers have secured a marketing partnership with wellness technology company Therabody
Drone Racing League sees run of growth by pushing boundaries
The Drone Racing League has experienced a run of new business activity and audience development by leaning squarely into emerging trends such as legal sports wagering, 5G and blockchain technology, cryptocurrency, the metaverse, and STEM education. US Editor Eric Fisher reports.
Kinnings: European Tour chose PGA Tour alliance over private equity proposals
The European Tour group examined a range of private equity proposals before opting to enter into a strategic alliance with the PGA Tour, according to deputy CEO Guy Kinnings. SportBusiness speaks to him about the organisation's latest set of accounts which show the financial impact of the deal.
Ken Solomon on establishing an international profile for the Tennis Channel
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Ken Solomon, Tennis Channel president. Fisher and Russo also discuss The New York Times Company’s $550m (€486.9m) deal to acquire sports media outlet of The Athletic, Fanatics’ market-shifting, $500m purchase of the sports and entertainment assets of The Topps Co., and the National Football League’s deliberations around the forthcoming Super Bowl LVI in California amid the ongoing Covid-19 pandemic.
The Sports Images of 2021
From our partner Getty Images, we present a selection of the best sporting photography of the past year, with commentary from Getty's Global Senior Director of Sports Photography Paul Gilham.