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NHL helmet sponsors offer stop-gap solution – and insights about the future

The Philadelphia Flyers have partnered with Tata Consultancy Services (TCS) to be their helmet sponsor for the 2020-21 season (Credit: Getty Images)

Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.

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The Drone Racing League has experienced a run of new business activity and audience development by leaning squarely into emerging trends such as legal sports wagering, 5G and blockchain technology, cryptocurrency, the metaverse, and STEM education. US Editor Eric Fisher reports.

The European Tour group examined a range of private equity proposals before opting to enter into a strategic alliance with the PGA Tour, according to deputy CEO Guy Kinnings. SportBusiness speaks to him about the organisation's latest set of accounts which show the financial impact of the deal.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Ken Solomon, Tennis Channel president. Fisher and Russo also discuss The New York Times Company’s $550m (€486.9m) deal to acquire sports media outlet of The Athletic, Fanatics’ market-shifting, $500m purchase of the sports and entertainment assets of The Topps Co., and the National Football League’s deliberations around the forthcoming Super Bowl LVI in California amid the ongoing Covid-19 pandemic.

From our partner Getty Images, we present a selection of the best sporting photography of the past year, with commentary from Getty's Global Senior Director of Sports Photography Paul Gilham.