STOCKHOLM, SWEDEN - NOVEMBER 10: General view ahead of the 2017 SAP NHL Global Series match between Ottawa Senators and Colorado Avalanche at Ericsson Globe on November 10, 2017 in Stockholm, Sweden. (Photo by Nils Petter Nilsson/Ombrello/Getty Images)
In this week's China sports industry round-up: analysis of the NHL's eight-year slate of pre-season games in China; Griezmann and Arsenal agree sponsorships; Milan takeover still alive, just; Bayern Munich follow Madrid and Barcelona with major training and education facility; and more.
In order to develop their presence in China, the NHL have sent Alexander Ovechkin on a one-man ambassadorial trip to Beijing this week. Bob Williams talks to David Proper, executive vice-president of media and international strategy, about how ice hockey's governing body is leveraging its players' star power.
The National Hockey League has partnered with Disney Streaming Services to debut GameFlow, a new interactive tool that leverages shot pressure data to provide fans with a visual depiction of a game’s m…
Austrian public-service broadcaster ORF agreed a new multi-faceted deal with the Infront agency for rights to European Handball Federation, International Ice Hockey Federation and International Skating…
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.