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The Long Read | Potential investors will do well to look closely at the football deals of Endeavor and Wanda Sports

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With Endeavor and Wanda Sports both preparing for IPOs, Frank Dunne looks at how the media rights strategies of their respective buying arms, the IMG and Infront agencies, fit into the two groups’ portfolios and explains why potential investors would be advised to look carefully at the small print around some key football deals.

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