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Basketball | Social media is key to NBA’s continuing popularity
Trailblazers | The sports executives setting the industry’s direction of travel
SportBusiness Review highlights 10 executives whose work indicates the direction of the sports business in 2019 and beyond
SportBusiness Consulting Global Media Report 2018
The 2018 edition of the...
Blockchain ticketing experiments show value of digital, but simpler solutions may be available
Open golf championship...
FC Barcelona makes women’s football the core of its US commercial drive
LaLiga club wants NWSL...
NBA turns South Korean fashionistas into basketball fans with MK Trend partnership
NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans
Social Media Case Study: NBA
The NBA (National Basketball Association) has the most comprehensive social media following out of any American sports league, its official platform boasting over 26 million Facebook likes and 11.6 million Twitter followers. The NFL (National Football League), by comparison, has four million fewer Twitter followers and over 14 million fewer Facebook likes.
The art of snark | Is it okay for teams to troll their rivals on social media?
Is it ever okay for teams to troll their rivals on social media? Richard Clarke reports.