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Basketball | Social media is key to NBA’s continuing popularity

OAKLAND, CA - MAY 31: Stephen Curry #30 of the Golden State Warriors exchanges words with LeBron James #23 of the Cleveland Cavaliers in overtime during Game 1 of the 2018 NBA Finals at ORACLE Arena on May 31, 2018 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ezra Shaw/Getty Images)

At the heart of the popularity of the NBA is how the organisation drives its social media strategy by engaging players and attracting younger audiences.

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