OAKLAND, CA - MAY 31: Stephen Curry #30 of the Golden State Warriors exchanges words with LeBron James #23 of the Cleveland Cavaliers in overtime during Game 1 of the 2018 NBA Finals at ORACLE Arena on May 31, 2018 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ezra Shaw/Getty Images)
At the heart of the popularity of the NBA is how the organisation drives its social media strategy by engaging players and attracting younger audiences.
Basketball Champions League CEO Patrick Comninos describes how the fledgling basketball competition has tried to maintain momentum during a troubled year and its plans to resume this year's season with a Final-Eight competition in Athens. Kevin Roberts reports.
NBA commissioner Adam Silver said the league will lose "several hundred million dollars" due to the controversy in China over Houston Rockets general manager Daryl Morey's tweet about Hong Kong in October
The Houston Rockets and the NBA are facing a backlash from Chinese commercial partners, government, sports officials and fans after the team's general manager tweeted his support of the ongoing protests…
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.
Fan Controlled Football, set to debut next month, will feature a unique style of play and a more conservative business model. US Editor Eric Fisher asks if it can succeed where the second edition of XFL and the Alliance of American Football failed.
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