At the heart of the popularity of the NBA is how the organisation drives its social media strategy by engaging players and attracting younger audiences.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
NBA cancels Paris plans for 2021 but remains focused on European growth
George Aivazoglou, vice president, head of fan engagement and DTC for NBA Europe and Middle East, tells SportBusiness why the league created his role and how it has been affected by the pandemic.
Basketball Champions League CEO Comninos looks to Athens finale to continue momentum
Basketball Champions League CEO Patrick Comninos describes how the fledgling basketball competition has tried to maintain momentum during a troubled year and its plans to resume this year's season with a Final-Eight competition in Athens. Kevin Roberts reports.
Hong Kong tweet will cost NBA ‘hundreds of millions’, says Silver
NBA commissioner Adam Silver said the league will lose "several hundred million dollars" due to the controversy in China over Houston Rockets general manager Daryl Morey's tweet about Hong Kong in October
Coronavirus latest: ONE Championship, ISPO, Nike stores, and more
Mixed martial arts promoter ONE Championship has cancelled its planned event in Chongqing on April 11 due to the coronavirus epidemic
Houston Rockets GM sparks Chinese backlash with Hong Kong tweet
The Houston Rockets and the NBA are facing a backlash from Chinese commercial partners, government, sports officials and fans after the team's general manager tweeted his support of the ongoing protests…
NBA opens training centre in Senegal
The National Basketball Association has opened a new training centre in Senegal
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.
Third time’s a charm? | Fan Controlled Football looks to succeed where XFL and AAF failed
Fan Controlled Football, set to debut next month, will feature a unique style of play and a more conservative business model. US Editor Eric Fisher asks if it can succeed where the second edition of XFL and the Alliance of American Football failed.