NBA develops localised content, straddles linear and digital, to grow Asian media business

The logo for Republika Drip, one of the localised programmes produced by the NBA for Asian audiences. (Image credit: NBA)
The logo for Republika Drip, one of the localised programmes produced by the NBA for Asian audiences. (Image credit: NBA)
The NBA is nurturing its broadcast partners, and at the same time developing its D2C service, as it addresses the challenges of the Asia-Pacific media market.

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