Comcast Spectacor, a division of US media giant Comcast, has confirmed the launch of T1 Entertainment & Sports, a new global esports joint venture that has been established through a partnership with SK…
CSM Sport & Entertainment, a division of marketing services group Chime Communications, has forged a partnership with global esports agency Code Red which the two parties state is designed to provide the first full service offering in the sector.
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.