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The NBA’s burnt bridges in China won’t be mended easily
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. In
Q&A | Chrissy Fice, brand director, Vitality UK
Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.
Bidding for Super Bowls not for the faint of heart
Staging the NFL's championship game comes with a multitude of requirements, but a potentially large payoff for the host city.
Vietnam makes $475m bet to join Singapore on F1’s Southeast Asia lineup
The organisers of the upcoming Vietnam Grand Prix will spend $475m to join the F1 lineup in Southeast Asia, according to research by Formula Money. SportBusiness takes a closer look at the economics.
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Esports round-up | Paris Saint-Germain drops League of Legends team
Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.
NBA uses Summer League to retain year-round relevance and extend its global footprint
Kim Bohuny, NBA senior vice-president of international basketball operations, spoke to Bob Williams about the Summer League's growing popularity and its increased role in the league's international expansion.
Comcast Spectacor and SK Telecom’s T1 esports venture launches
Comcast Spectacor, a division of US media giant Comcast, has confirmed the launch of T1 Entertainment & Sports, a new global esports joint venture that has been established through a partnership with SK…
Esports and gaming heavyweights get behind new network
A new esports network has launched with the backing of a number of high-profile names from within the industry, including Ariel Horn and Ben Kusin
ACO forms Le Mans esports series
Automobile Club de l'Ouest (ACO), organiser of the 24 Hours of Le Mans endurance motorsport event, is to launch an esports series in partnership with digital media platform Motorsport Network.
CSM and Code Red partner up for new offering in esports market
CSM Sport & Entertainment, a division of marketing services group Chime Communications, has forged a partnership with global esports agency Code Red which the two parties state is designed to provide the first full service offering in the sector.
The NBA’s burnt bridges in China won’t be mended easily
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.
Asia on the radar
Sportradar is embarking on a series of new partnerships in Asia, as it seeks growth in what will be its third major geographical business region after Europe and the US. The company’s managing director of sports partnerships, David Lampitt, sat down with SportBusiness at the recent All That Matters conference in Singapore to explain the company’s plans for Asian markets.
Q&A | Chrissy Fice, brand director, Vitality UK
Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.
IBB Polonia London blaze a trail for British volleyball
British volleyball is scheduled to break new ground next week (October 22) when the London-based IBB Polonia London club faces HAOK Mladost Zagreb away in the CEV Champions League