SportBusiness Review highlights 10 executives whose work indicates the direction of the sports business in 2019 and beyond
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Dermot Ledwith looks at how Atlético Madrid is stoking an unprecedented level of fan interest through its state-of-the-art new stadium.
Real Madrid explained its new data-driven fan engagement project with Microsoft to an international group of journalists and analysts in Madrid in November. SportBusiness Group analyst Lukas Zajancauskas was there.