Atlético Madrid
Features
Atlético Madrid looks to CPL team to expand the club’s brand in North America
Spanish club Atlético Madrid recently acquired Canadian Premier League expansion team Atlético Ottawa. Bob Williams looks at how the LaLiga giants hope to use this move to expand its presence overseas.
China Digest | China’s leadership targets marathon and cycling
In this week's China sports industry round-up: China’s leadership targets marathon and cycling; another Chinese boss reined in by the state; and cities begin jostling for 2036 Olympics
China Digest | Xi’s term extension supports football reforms
In this week's China sports industry round-up: Xi Jinping’s term extension supports football reforms; Wanda leaves Atlético, looks inward; and Tmall sponsors Renault F1 team
Transmetropolitan | How Atlético Madrid’s new stadium can unlock their potential
Dermot Ledwith speaks to Fernando Fariza at Atlético Madrid about the club’s recent move across the city to the Wanda Metropolitano.
European Games: Continental Strategy
How do you successfully market a sports event with no history to fans in both the host market and across an entire continent? Elisha Chauhan asked Baku 2015 European Games Head of Marketing Rob Smyth.
Atlético Madrid latest club to sign up Acronis to protect data
LaLiga's Atlético Madrid has added cyber security specialists Acronis to its sponsorship portfolio. As part of the deal, the brand will provide its data protection and analysis services to the club.
Herbalife extends shirt sponsorship with Atlético Madrid women’s team
Spanish football club Atlético Madrid has renewed its sponsorship agreement with health brand Herbalife Nutrition, the main sponsor of its women's team.
Atlético Madrid partners with Telefónica to launch esports team
Spanish LaLiga football side Atlético Madrid has announced the launch of its own esports outfit, in collaboration with the existing Movistar Riders team, which is part-owned by Spanish telecoms giant …
Mediapro introduced Atlético Madrid to CPL, says Clanachan
Canadian Premier League commissioner David Clanachan has revealed that Spanish media company Mediapro played a key role in LaLiga giants Atlético Madrid securing the rights to an expansion team in Ottawa.