Atlético Madrid
Features
China Digest | China’s leadership targets marathon and cycling
In this week's China sports industry round-up: China’s leadership targets marathon and cycling; another Chinese boss reined in by the state; and cities begin jostling for 2036 Olympics
China Digest | Xi’s term extension supports football reforms
In this week's China sports industry round-up: Xi Jinping’s term extension supports football reforms; Wanda leaves Atlético, looks inward; and Tmall sponsors Renault F1 team
Transmetropolitan | How Atlético Madrid’s new stadium can unlock their potential
Dermot Ledwith speaks to Fernando Fariza at Atlético Madrid about the club’s recent move across the city to the Wanda Metropolitano.
European Games: Continental Strategy
How do you successfully market a sports event with no history to fans in both the host market and across an entire continent? Elisha Chauhan asked Baku 2015 European Games Head of Marketing Rob Smyth.