Atlético Madrid

Spanish LaLiga football club Atletico Madrid is set to add to its portfolio of teams after agreeing a deal to acquire a stake in Mexican outfit Atletico San Luis.

Atletico Madrid has sealed a deal with the city council to acquire the land where its new stadium is being built, with the agreement set to grant the Spanish LaLiga football club exclusive use of the venue.

Atlético Madrid has posted a post-tax profit of €3.9m ($4.2m) for 2015-16, signalling a further improvement in the Spanish LaLiga football club’s financial outlook.

How do you successfully market a sports event with no history to fans in both the host market and across an entire continent? Elisha Chauhan asked Baku 2015 European Games Head of Marketing Rob Smyth.