Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
Atlético Madrid looks to CPL team to expand the club’s brand in North America
Spanish club Atlético Madrid recently acquired Canadian Premier League expansion team Atlético Ottawa. Bob Williams looks at how the LaLiga giants hope to use this move to expand its presence overseas.
Aston Villa looking to turn fan engagement into commercial revenue with new loyalty card scheme
Data-led fan engagement platform Fortress and Barclays have developed a new universal payment scheme at Aston Villa FC, aiming to deepen the connection between a club and its fans and open up whole new commercial revenue opportunities in the process.
Udinese teams up with Infront for fan attendance trial
Italian Serie A football club Udinese has joined forces with the Infront agency to utilise its Dacia Arena to test new technology designed to aid the safe reintroduction of fans to stadia
Recast makes UK football move with Hibs content deal
Recast, the new direct-to-customer video platform that operates on a micropayment basis, has signed one of its first football clubs to a content-sharing agreement in a deal announced with Scotland’s H…
Spurs launches ‘first-of-its-kind’ ticket association in extension with Ticketmaster
Tottenham Hotspur has announced that it has renewed its agreement with ticket sales and distribution company Ticketmaster, and says that the expanded deal will see the two collaborate on innovative technological…
Malaysian Football League launches first app
The Malaysian Football League is set to release its first domestic football app, which is to be named Shoot!
23 Capital starts up again as Traub refocuses efforts on football
Covid-19 disrupted 23 Capital’s business more than most other football financiers, nixing the sale of a majority stake in the company. Now, co-founder Jason Traub is looking to press ahead after a tough year at the office. Callum McCarthy reports.
NBA gains more sponsors than it loses in year after the shutdown
The NBA signed up more sponsors than it lost after the shutdown in March 2020
Innovation and safety around the ‘NBA Bubble’ enhanced the league’s reputation
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Saudi Arabia pitches to be development centre for football industry as part of Asian Cup bid
Saudi Arabia's bid to host Asia’s continental football championship, the AFC Asian Cup, in 2027 contains a broader plan to become a centre for learning and development for the Asian football industry. Tom King reports.
The SportBusiness Finance Weekly Podcast | SeatGeek’s Russ D’Souza on the return of fans to live events
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Russ D'Souza, co-founder and president of SeatGeek, and also discuss the emergence of ViacomCBS streaming service Paramount+ and the rise of athlete investment vehicles.