Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
Our latest on Covid-19
Nike replaces ISC at AFL’s Sydney Swans to complete kit rebrand
Sports brand Nike has upgraded its association with the Australian Football League’s Sydney Swans to become the team’s kit and footwear sponsor.
Indianapolis’ NBA All-Star weekend rescheduled for 2024
Indianapolis will now host the NBA All-Star weekend in 2024, after the league confirmed it is formally rescheduling the city’s plans to stage the 2021 edition as a result of the Covid-19 pandemic.
Stevenage FC tries to build on the success of innovative Burger King gaming partnership
Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.
Der Klassiker provides springboard for Bundesliga’s global marketing efforts
The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.
Chelsea deepens Weibo ties with strategic agreement
Chelsea FC has become the first English Premier League club to sign a strategic partnership with popular Chinese social media platform Weibo
Manchester United launches channel on Douyin
English Premier League club Manchester United has officially launched a channel on the Chinese domestic social media platform Douyin
Manchester United becomes latest club to launch TikTok channel
Manchester United has become the latest English Premier League club to launch its own channel on the TikTok short-form video platform
Sportfive to sell rights in China as Spanish national team lands on Weibo
The Spanish Football Federation (RFEF) is to launch an account on Weibo, the popular Chinese social media platform, as part of wider work with the Sportfive agency
Riot Games on a mission to turn 100m-plus League of Legends players into viewers
Luxury brands and streaming platforms are desperate to tap into more of League of Legends' 100m-plus player base, but making them accessible is a challenge even for the game's publisher, Riot. Callum McCarthy reports.
Data deal adds new dimension to Stats Perform’s WTA agreement
SportBusiness speaks to Alex Rice, chief rights officer at Stats Perform, about the sports data and analytics company's recent deal with the Women's Tennis Association, and what the agreement aims to accomplish.
R&A keeps faith in sponsors and strategy in turbulent year
The R&A’s maintenance of event cancellation insurance “slightly eased” the burden of lost income from the cancellation of this year’s Open and Senior Open
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Education webinar | Creating the next generation of sports leaders
Today’s sports sector demands a wide range of business, financial and technical skillsets from executives. In this recording of a webinar SportBusiness ran on November 5, leaders of university programmes and industry employers consider how the education sector is developing to meet these demands