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PSG strengthens global ambitions with Jordan Brand partnership
Players will wear Jumpman logo in Champions League games after three-year deal with Nike subsidiary
Co-branded apparel and footwear collection extends club's entry into world of fashion
Young, gifted and Parisian: why PSG means more than football to global youth
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari. Frank Dunne reports.
DFL moves for Israeli mobile start-up in latest equity investment
Movez, an Israeli start-up company that is launching a mobile app for football skills, has become the latest company in which the German Football League (DFL) has acquired shares
Uefa to issue tender for VAR and GLT technology companies
Uefa has said it will launch a tender process for the provision of various technology services to be deployed at certain competitions from 2021 onwards, including men’s and women’s club and national tea…
Bundesliga signs up Amazon Web Services for real-time statistics
Germany’s Bundesliga has become the world’s first football league to work with Amazon Web Services, the cloud computing subsidiary of the retail giant becoming increasingly involved in sports broadcasting and…
Eintracht Frankfurt plans New York friendly in 2021 to commemorate historic tour
Eintracht Frankfurt is planning a friendly match in the New York City area in the summer of 2021 to commemorate the 70th anniversary of the Bundesliga club's "Goodwill Tour" of the United States in 1951
Chinese athletes to benefit as government heads off potential for endorsement disputes in Olympic year
Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.
Malaysian FA pushes club privatisation but weak revenues mean state support is here to stay
Malaysia’s football clubs are to be formally privatised this year, but the journey from state support to self-sufficiency looks fraught, with questions over the future of broadcasting and sponsorship revenues. John Duerden takes a closer look.
Golf equipment business stands at key inflection point
M. James Ward speaks to golf club designer and researcher, Tom Wishon, about the shape of the golf industry with respect to merchandise.
Ivan Codina | Athletes: influencing action
Athletes have more power than ever to change the world, writes Ivan Codina, managing director, SEA, Japan, Korea and Australia at LaLiga.