With just two years to go until the 2019 Rugby World Cup in Japan, the competition's chief operating officer, Alan Gilpin, tells Ben Cronin about the benefits of its proximity to the 2020 Olympic Games in Tokyo and how it could influence the future of sports hospitality in the region.
USA Rugby pins hopes on hosting Rugby World Cup after dodging bankruptcy in 2018
After almost going bankrupt in 2018 following the collapse of for-profit subsidiary Rugby International Marketing (RIM), USA Rugby is pinning its hopes on being awarded the 2027 or 2031 Rugby World Cup. Bob Williams examines how the sport is growing in the States.
Major League Rugby enters season three with ex-Mavericks CRO bringing new vision as commissioner
MLR enters its third season this weekend after an offseason of change designed to strengthen the position of the start-up rugby union competition within the US sporting landscape. Bob Williams reports
Wasps extends with Dell Technologies, signs up The Wigley Group
Wasps' rugby union and netball clubs have signed an extension to the teams' sponsorship contract with Dell Technologies
Lions fly into South Africa tour with British Airways deal
The British & Irish Lions and South Africa Rugby have announced British Airways as the latest sponsor for the 2021 Lions tour under their joint commercial offering
SA quartet join as Pro14 becomes United Rugby Championship in CVC era
Cross-border rugby union competition the Pro14 has today (Tuesday) announced it has forged an agreement with four South African clubs to launch as the United Rugby Championship, with talks being held over…
Ineos’ interest in All Blacks shorts deal ‘spurs Greenpeace protests’
New Zealand Rugby is reportedly close to completing a sponsorship deal with British petrochemical firm Ineos for the All Blacks’ back-of-shorts position, a move that has drawn protests from the Greenpeace o…
Sports NFTs look to establish staying power
Blockchain-backed digital collectibles, having taken global sports industry by storm, now look to show they are not just the latest technological flash-in-the-pan. US Editor Eric Fisher reports
Alibaba-owned Daraz leverages cricket to power emerging e-commerce platform
Alibaba-owned online shopping platform Daraz is using the acquisition of Bangladesh Cricket Board rights to drive audiences to its site. Kevin McCullagh asks if the experiment could provide a new
Mark Tatum on the NBA’s pursuit of global growth
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Mark Tatum, National Basketball Association deputy commissioner and chief operating officer. Eric and Chris also discuss the National Football League’s developing plans in Germany, Major League Baseball’s rising on-field integrity and competition issues, heightened activity in the global data market, and recommended expansion for the College Football Playoff.
Sabran: CAA Eleven has exceeded Euro 2020 sponsorship sales target
On the eve of Euro 2020, Uefa's head of sponsorship and licensing, Guillaume Sabran, tells SportBusiness that its sponsorship agency for national team events, CAA Eleven, has exceeded its sales targets for the delayed tournament.