Sports sponsorship expert Misha Sher, head of sport and entertainment EMEA for MediaCom, thinks the NBA represents a compelling opportunity for sponsors – but there are areas where he thinks it could improve.

SPORTELMonaco, the most influential business convention for the sports marketing & media industry, will take place this year from 24 to 27 October at the Grimaldi Forum of Monaco.

SPORTEL, the most influential business convention for the sports marketing & media industry, organizes the prestigious SPORTEL Awards, rewarding the best international sports videos and illustrated books of the year.

A guide to the segments that make up the esports industry, how they fit together, and how revenue flows through the ecosystem.

The latest instalment of Eurosport's Sport&Co series looks at the partnership between European football giants Real Madrid and Hankook Tyres.

It is now time to cast your votes for the outstanding individuals from the global sports media industry who will be celebrated at the TV Sports Awards (TVSA) 2016 on 24th October at the Fairmont Hotel, Monte Carlo, Monaco.

Adrian Pennington examines how innovations like 5G, object-based broadcasting and embedded product placement are transforming the presentation of live sport.

In May, International Olympic Committee president Thomas Bach was unequivocal in his stance on doping. “Protecting the clean athletes is a top priority of the IOC,” he said. “Protecting the clean athletes means on the other hand zero tolerance against doping cheats and their entourage.” Two months later Bach, and the IOC, were faced with a headache that he and the Olympic Movement could certainly have done without.

Prior to Channel 4’s coverage of the London 2012 Paralympic Games, broadcasters had treated the Paralympics like an add-on rather than the main event. Kevin Roberts speaks to Stephen Lyle, the channel’s commissioning editor for sport.

London 2012 supercharged the Paralympic Games and Sochi was an important staging post. Kevin Roberts asks if the Rio Games, which begin on September 8, can continue Paralympic sport’s upward trajectory.

So once again the experts got it right. It may have gone too close to the wire for comfort, but when it really mattered, Rio delivered as an Olympic host city. Once the cameras started to roll, Rio gave the world unforgettable images and indelible memories of some great sporting moments.

To understand esports, you must understand what role games publishers - the companies that create and sell games - play in the sector.

How do you match a sponsorship brand with a sports property and what do the best partnerships have in common? Ben Cronin looks at how a part of the industry that was once based on intuition and feel has evolved to a more data-driven approach.

Previously the unchallenged force in global gambling, horse racing has come under pressure recently as punters move to in-play betting on other sports. Ryan Herman looks at how the sport is fighting back in the UK, US and France.

Stadium operators can sometimes find it hard to identify a lucrative naming rights partnership – especially when the venue has long been associated with a different brand. Will Mann looks at some different strategies for success.

Video and data streamed direct to consumers is revolutionising live sports presentation and monetisation. Adrian Pennington looks at the changes that are allowing fans to personalise sports content and which are disrupting the traditional sports media model.

Twitter has invested in multiple sports-rights deals ahead of the new season in the hope that the sport/conversation mix will kick-start a new period of growth and engagement for the platform. Frank Dunne talks to industry experts about the prospects for Twitter’s great sporting experiment.

Allianz is no newcomer to sports sponsorship with presence in some of the world’s biggest sporting landscapes.  As their Paralympic commitments come to fruition with this summer’s games in Rio, SportBusiness International looks at the relationship between the insurance giant and disability sport.

In the first piece from our new esports content channel, we take a critical look at the differing valuations of the industry, and its landmark deals to date.