Partner content | Sport&Co: Hankook drives away with Real Madrid to promote brand globally

This content is provided by international sports broadcaster Eurosport under a partnership with SportBusiness International.




The latest instalment of Eurosport's Sport&Co series looks at both sides of the new deal between Real Madrid and Hankook Tyres.  Eurosport talks to representatives from Real Madrid and Felix Kinzer of Hankook Tyres examining the specific benefits of partnering with one of world sports' biggest brands.

For more on Hankook and the tyre sponsorship sector see Sport Sponsorship Insider's Data Report on the sector (September 2015) or Brand Focus about Hankook's sponsorship portfolio.




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