Previously the unchallenged force in global gambling, horse racing has come under pressure recently as punters move to in-play betting on other sports. Ryan Herman looks at how the sport is fighting back in the UK, US and France.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
British horse racing needs ‘collaborative approach’ to overcome decline in media and betting revenues
With a decline in media and betting revenues associated with the closure of multiple retail bookmakers on the cards, Ben Cronin looks at how senior stakeholders in British horse racing will react to this threat.
Horse racing’s Triple Crown facing unsettled future
One of the most tradition-bound of US sports is facing unprecedented change in the wake of outdated facilities, emerging technology, and the accelerated need to find new and younger fans.
MansionBet sponsors British horse racing for another year
British horse racing will continue to benefit from the support of gambling operator MansionBet in 2021 through its renewed sponsorship of Arena Racing Company (ARC) and Jockey Club Racecourses (JCR)
Randox signs long-term extension to Grand National title sponsorship
Global healthcare company Randox will title sponsor the Grand National steeplechase and the three-day Grand National Festival staged at Aintree Racecourse for another five years
Ascot head of broadcast and digital Evans on the move
Miles Evans, head of broadcast, digital and content at Ascot Racecourse, has left the famous UK horse racing venue and rights-holder
Jockey Club appoints Truesdale as permanent CEO, replacing Bushell
The Jockey Club has announced that Nevin Truesdale will take over as the organisation’s next permanent chief executive from the start of 2021.
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.