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Premier Lacrosse League aims for mainstream audience with touring model
Paul Rabil, who, with…
After teething troubles, Big3 basketball league begins to find its feet
After suffering early …
IMG Arena bets that golf is a ‘sleeping giant’ for sportsbooks
The complexity and expense…
PGA Championship revels in new relevance and commercial uplift following move to May
Bob Williams examines…
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years…
Tradition meets innovation in Wimbledon’s social media strategy
Frank Dunne looks at how Wimbledon’s social media strategy broadens the reach and value of the Championships while respecting the venerable tournament’s disdain for signs of overt commercialisation.
Social Media Case Study: ATP World Tour Finals
Men’s tennis’ season-ending ATP (Association of Tennis Professionals) World Tour Finals, held this month at the O2 in London, features the best eight singles players and best eight doubles teams. Social media plays a significant role in promoting the event through the ATP’s ‘Road to London’ campaign.
Belgian police detain 13 in tennis match-fixing investigation
Belgian police have today (Tuesday) detained 13 people as part of a wide-ranging investigation involving authorities from other nations into suspected match-fixing in the lower levels of professional tennis.
French Open embraces esports, raises prize money
Organisers of the French Open tennis grand slam have announced plans to enter into the esports market, along with unveiling an increase of around €3m ($3.7m) to the prize purse for this year’s tournament.
ATP focused on new team tournament amid ITF’s Davis Cup plans
Association of Tennis Professionals (ATP) executive chairman Chris Kermode has said the men’s tour is still focused on introducing a team event in the wake of reform plans that have been announced for the Davis Cup, hinting that an announcement on the matter could be imminent.
ITF outlines vision behind restructuring of pro tennis
The International Tennis Federation (ITF) has unveiled further details behind the transition tour, which will be launched in 2019 as part of a major restructuring of professional tennis.
Can new Bundesliga domestic and international deals prove 50+1 isn’t holding it back?
German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.
Premier Lacrosse League aims for mainstream audience with touring model
Paul Rabil, who, with his brother Mike, started up the Premier Lacrosse League in the US, talks to Bob Williams about how they plan to make a success of the new league and about the challenges of setting up a new sports league from scratch.
After teething troubles, Big3 basketball league begins to find its feet
After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.
IMG Arena bets that golf is a ‘sleeping giant’ for sportsbooks
The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.