Men’s tennis’ season-ending ATP (Association of Tennis Professionals) World Tour Finals, held this month at the O2 in London, features the best eight singles players and best eight doubles teams. Social media plays a significant role in promoting the event through the ATP’s ‘Road to London’ campaign.
PGA Tour's vice president of gaming Scott Warfield tells SportBusiness why he is confident that the organization's continued investment in technology and broadcast initiatives will lead to increased in-tournament betting and, in turn, rising engagement.
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