Wimbledon won the Best Use of Social Media prize at the UK's 2016 BT Sports Industry Awards. We take a deep dive into their strategy and approach in this exclusive case study.
Our latest on Covid-19
Round-Up: Tokyo Olympic volunteer training restarts, Indonesian football postponed, NZ Golf Open cancelled, and more
Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today
Germany and Switzerland reintroduce spectator ban following Covid spike
Spectators will once again be banned from German and Swiss sports stadiums after the national governments in both countries reintroduced the measure to curb a spike in Covid-19 cases in both countries
Tradition meets innovation in Wimbledon’s social media strategy
Frank Dunne looks at how Wimbledon’s social media strategy broadens the reach and value of the Championships while respecting the venerable tournament’s disdain for signs of overt commercialisation.
Social Media Case Study: ATP World Tour Finals
Men’s tennis’ season-ending ATP (Association of Tennis Professionals) World Tour Finals, held this month at the O2 in London, features the best eight singles players and best eight doubles teams. Social media plays a significant role in promoting the event through the ATP’s ‘Road to London’ campaign.
Coronavirus latest: Korea and Iran sports seasons hit, PSG messages support, and more
A raft of sports events in Korea have been cancelled or put under threat after a spike in coronavirus cases in the country
Coronavirus latest: China forfeits Davis Cup match, Vietnam F1 to go ahead, ONE behind closed doors
China has forfeited its away Davis Cup tennis match against Romania next month as its team cannot travel due to the coronavirus epidemic.
The match was scheduled for March 6-7
Coronavirus latest: AFC Champs League, Fed Cup, PGA Tour Series China, and more
The Asian Football Confederation has postponed 12 Champions League matches involving Chinese clubs, following a meeting in Kuala Lumpur yesterday to discuss the impact of the coronavirus outbreak
Eurosport to show ‘Rally for Relief’ as sport’s response to bushfires builds
Eurosport is providing broadcast coverage in Europe of Tennis Australia's Rally for Relief charity exhibition match on January 15 in aid of the Australian bushfire relief effort
Guy-Laurent Epstein | How technology is driving Uefa marketing
In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.
Euroleague strives to regain momentum after losing a season to Covid
Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.
From old-school to digital dealing – How Content Arena is supporting sports media’s choking rights market
In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"
Yahoo Sports looks to operate at center of emerging sports industry trends
Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher